A virtual shop platform business can use to sell under their brand, white-label ecommerce platforms accelerate speed to market and reduce development costs, allowing businesses to focus on branding, marketing, and sales instead of coding.

eGrowcery, which operates in the United States and abroad, gives retail groups like Houchens Food Group the ability to provide a white-label eCommerce platform to the retailers it supplies and integrate the program into the company’s overall technology offering.

Begun in 1917 with a grocery store in Glasgow, Ky., Houchens Food Group includes 400-plus locations in 14 states via grocery stores, convenience stores, hardware markets, and quick service restaurants. Its in-house and franchised brands including IGA, Price Less, Crossroads, Food Giant, Slim Chickens, Subway, Sonic, and more. Houchens Food Group is 100% employee-owned and a subsidiary of Houchens Industries. For more information, please visit www.hfginc.com.

“Our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery,” said Greg Rush, president of Houchens Food Group.

“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” said Craig Knies, chief marketing officer of Houchens Food Group.

eGrowcery of Birmingham, Mich., is a white-label, SaaS based eCommerce solution designed to service grocery retailers.

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