Perfect Corp., the AI and AR beauty and fashion tech solution provider, released findings from the company’s 2024 holiday retail survey that revealed a stronger focus on “value-driven, personalized and technology-enhanced shopping.” The survey was done with YouCam Apps’ user community.

Authors of the report said the poll “shows a trend toward budget-consciousness while consumers still seek engaging interactions across digital and in-store environments.” The poll found that 66 percent or respondents said they “plan to spend less this holiday season, underscoring a focus on value and savings in response to current economic challenges.”

The report stated that retailers and brands “are responding to this trend by emphasizing deals, loyalty rewards, and bundles that offer more for less. However, creating a standout experience goes beyond discounts — it’s about understanding what shoppers need and providing tailored solutions.”

The survey also revealed a demand for personalization as 23 percent of those polled said they are seeking “virtual try-on tools, while 26 percent value AI-powered virtual assistants.” The report also noted that personalized experiences “are becoming essential, with consumers expecting tailored recommendations and interactive tools.”

Alice Chang, chief executive officer and founder of Perfect Corp. said, “As we see in these results, AI is becoming more crucial than ever for effectively engaging consumers and addressing their evolving preferences for personalization. The CEO said the company’s solutions “can support brands in creating seamless, personalized, and innovative shopping experiences that delight customers this holiday season and beyond.”

Other findings include a consumer demand for omnichannel flexibility. Of those polled, 60 percent said they prefer a mix of in-store and online shopping, “appreciating the convenience of at-home browsing alongside expert in-store assistance.” The report also identified the top pain points for online shopping. An inability to try products on before buying came in at 34 percent while complicated returns processes garnered 22 percent and too many product choices came in at 15 percent.

The poll also showed a desire for emerging AI adoption with 52 percent of consumers saying they are using or plan to use AI in shopping, “showing a shift toward AI normalization” the report’s authors said, adding that AI tools such chatbots and predictive analytics “are key to enhancing the shopping experience.”