Holiday shoppers are willing to cut spending in other areas.
A new survey reveals consumer attitudes toward shopping for holiday gifts.
According to “Gift or Grinch? Unwrapping This Season’s Shopper Spending Plans,” a survey of 4,000 U.S. and U.K. adult consumers from enterprise search software provider Coveo, reveals 59% of respondents say they plan to cut everyday purchases in order to prioritize gifting budgets, and more than three-quarters (76%) plan to maintain or increase gift purchases this holiday season.
Within this generally optimistic holiday shopping environment, the survey uncovered a number of specific factors that consumers say would help motivate them to make a holiday purchase.
For example, 90% of respondents said they are open to being persuaded to add items to their existing online order and 85% respondents said they are prone to impulse buys online, especially for fashion, shoes, and apparel. And more than two-thirds (68%) are planning to visit one or more retailers during Black Friday and Cyber Monday.
The survey also revealed the following holiday purchase drivers:
Fast Simon, the leader in AI-powered shopping optimization, announced a partnership with Steve Madden, a leading designer and marketer of fashion-forward fo
Homeowners and renters insurance costs have now surpassed both the rate of inflation and the average rate increases experienced by auto insurance customers, acc
Firstly, to clear away any misunderstanding, let’s start by presenting “embedded finance” as the process of including financial services into non-financi
If you’re shopping online and make a purchase, only to be told your card was declined, stop! You may have stumbled into a new scam.Multiple victims have repor