Qatar Airways introduces a brand new, energetic outdoor advertising campaign, promoting what is going to be one of the most thrilling events of 2024, the Formula 1 Qatar Grand Prix. Spread across UAE’s busy streets, the new campaign holds the slogan “Where Hearts Race,” aiming to capture the essence of Formula 1 races, as well as enthralling the fans to enter to win an experience of a lifetime.

From the 29th to the 1st of December 2024, Qatar Airways gives the audience the one-of-a-lifetime chance to win F1 Fan value packages that will contain premium tickets to the race, access to hospitality areas, and special experiences that the winners can indulge in. The terms and conditions for winning are all noted on Qatar Airways’ website. 

The billboards showcase colorful visuals of a racing car and foreground an impressive lineup of F1’s most beloved racers including Carlos Sainz, Max Verstappen, Lando Norris, and Fernando Alonso, against the colorful backdrop of the race location, the Lusail International Circuit.

Qatar Airways website gateway is noted in the ad copy for anyone interested in booking their flights to Doha and catching the race.

The campaign zoomed through the streets of Dubai via hoarding billboards in the first week of September.