Greg Norman hails latest LIV Golf recruit
LIV Golf have hired a new chief communications officer.
Per a release from the breakaway tour, former Nike employee Ilana Finley has assumed the role.
Finley will reportedly lead ‘all global communications across LIV Golf, including external and internal communication for the League, its 13 teams and The International Series’.
She was previously the vice president of global communications and social impact at Converse.
Before that, she held a variety of roles at Nike over an 18-year period.
LIV commissioner Greg Norman said: “She knows first-hand the challenges and opportunities that exist when growing a global brand and she understands how to align competition, culture and entertainment to deliver a product that fans embrace.
“Ilana is a skilled leader and communicator with a sincere passion for positively impacting teams and communities around the world, and LIV Golf is proud to have her on board.”
Finley said she was delighted to be joining.
She added: “Throughout my career, I’ve had the chance to drive impactful storytelling with global brands that are committed to building connections with diverse audiences by thinking boldly and being unafraid to take chances, and LIV Golf is doing just that.
“This is a once-in-a-lifetime opportunity, and I’m thrilled to help champion the League’s commitment to innovation, creativity and teamwork while making a positive impact around the world.”
Bryson DeChambeau
Finley is just the latest addition to LIV’s ranks.
Earlier in the month, LIV hired general managers for five of their teams.
Nick Adams, the former vice president of strategic partnerships at WME/IMG, has joined Cameron Smith’s Ripper.
Former Tennis South Africa chief executive and current ATP Tour vice president Richard Glover will assume responsibility for Louis Oosthuizen’s Stinger.
Jonas Mårtensson, a former Minecraft CEO, will be the new general manager of Cleeks.
And Martin Kim, an esports expert, will link up with Kevin Na’s Iron Heads.
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