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Having navigated the challenges of COVID and the economic turn-down, PURE has emerged ‘fighting-fit’, stronger than ever, and already planning ahead for an even brighter and more exciting future. 

And, with fitness and wellbeing now central to modern life, promoting physical health, mental resilience and social connections for this pioneer in the industry in Hong Kong, has never been more important.  

In a city where a high-energy, fast-paced environment intersects with an ageing population, a growing focus on wellness has made fitness a growing community-oriented lifestyle experience. 

Colin Grant,  Executive Chairman & Co-Founder of PURE Group, a premium wellness brand, has observed this shift, adapting and evolving its offerings to cater to this rapidly growing demand.

“PURE has been at the cornerstone of the Hong Kong health and fitness industry for almost a quarter century, experiencing the ups-and-downs throughout this journey,” explained Grant.  “We have faced-down SARS, the Global Financial Crisis and COVID-19.  PURE has emerged from these, and more recent challenges, stronger than ever. Indeed, Covid has actually driven wellness and fitness to new heights. People now see health as wealth.”