It’s that time of year.

Major golf equipment manufacturers are getting ready to roll out new golf clubs for 2025. Big debuts will happen at January’s PGA Merchandise Show and directly afterward – and we’ll have plenty of coverage from there – but for now, there are black-and-white photos, whispers, rumors and speculation galore about what new clubs golfers will be clamoring to test and buy in the new year.

The USGA’s list of conforming golf clubs serves as a clearinghouse for new golf equipment, as companies want to start seeding it among their paid professional golfers at this time of year. The recent Showdown match between the PGA Tour’s Rory McIlroy and Scottie Scheffler and LIV Golf’s Bryson DeChambeau and Brooks Koepka saw McIlroy using a new driver from TaylorMade: the Qi35.

Here is what we know right now about new drivers coming out in 2025.

Like clockwork, TaylorMade releases a new line of drivers every calendar year. The 2025 release brings about the second generation of their Qi series of drivers, building on the Qi10 with the Qi35 (35 = 10 + 25…get it?). With what one GolfWRX.com forum participant describes as “sleek and cool like a luxury sports car” looks, it trades out the sliding weights that used to be a hallmark for changeable weights to help tune feel and trajectory while an updated Speed Pocket would seem to help push ball speeds up a tick for adopters.

Following product names like MAVRIK and PARADYM in recent years, Callaway pivots to ELYTE in 2025, likely as a nod to company founder Ely Callaway. Per its entries on the USGA Conforming list, Callaway is continuing to leverage AI in R&D and marketing, with “Ai 10x FACE” listed as one of the club’s key components.

Recent generations of Cobra drivers have been lauded for their prodigious distance capabilities but some golfers have left them on the rack due to forgiveness issues. The DS-Adapt seems to lean heavily on a complex adjustable hosel that can bump loft and lie up or down by fractions of a degree to suit a particular golfer’s delivery of the club at impact. It stands to reason that matching these two factors properly will help some golfers drive the ball straighter while still taking advantage of Cobra’s penchant for big distance.

PING is nothing if not consistent and methodical in its approach to releasing new golf clubs. That’s part of what to admire about them – the other being that they actually make everything for lefties like me. Early photos of their new G440 drivers – in MAX, SFT (draw-biased) and LST (low-spin) models per usual – point more towards incremental change than wheel-reinvention. As a happy owner of a G425 LST driver, I look forward to trying the new models this winter and spring to see if an upgrade is in order.

Having had Srixon fairway woods in my bag for more than eight years, I am definitely among the golfers who find the hard-goods side of Sumitomo Rubber Industries Ltd.’s golf division to be underrated. The slight offset of the latest Conforming List addition’s weight ports is intriguing.