The demand to fill ecommerce director jobs is surging, with employers across industries offering higher pay to secure top talent for their digital business-to-business (B2B) or business-to-consumer (B2C) operations.

Nationwide, there are approximately 83,000 ecommerce director job openings, according to job market insights from Zippia.com. This demand is projected to grow by 5% between 2018 and 2028, highlighting the expanding significance of ecommerce leadership roles.

Ecommerce director jobs and average salary

On average, ecommerce directors earn an annual salary of just over $122,000, with newly hired professionals seeing average annual pay increases of 5%. States offering the highest salaries for these roles include Rhode Island, California, and Ohio, while Oklahoma, Georgia, and Montana rank among the lowest. Top-paying cities for ecommerce directors are San Francisco, California; Akron, Ohio; and Raleigh, North Carolina.

The most lucrative positions related to ecommerce leadership include senior vice president of marketing, marketing vice president, and senior director of marketing.

Women currently represent 30% of ecommerce director jobs, while men account for 70%, according to Zippia.

To stand out in this competitive job market, candidates must exhibit adaptability and proficiency in artificial intelligence (AI) tools. Hiring managers increasingly prioritize experience with AI to enhance operational efficiency and decision-making.

“AI is a game-changer in the workplace, but you don’t have to be an expert,” says Ajay Abraham, associate professor of marketing at City University of Seattle. “It’s about leveraging AI tools to improve quality and efficiency, making you a more effective professional.”

As ecommerce continues to evolve, roles for skilled leaders in the field will only grow, offering significant opportunities for those prepared to meet the demands of this dynamic industry, Abraham says.

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