The Disney Dress Shop that had largely stopped selling dresses and hopped from one location to another in Downtown Disney will be rebranded as the Disney Storyland Boutique selling a wider range of clothing and accessories.

Anaheim building permits indicate the Disney Storyland Boutique will replace the Disney Dress Shop at the Anaheim outdoor shopping mall next to Disneyland, according to MiceChat.

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The Disney Dress Shop moved from its former Downtown Disney location to make room for the expansion of Marceline’s Confectionery – which will be rebranded as Disney’s Wonderful World of Sweets.

The relocated Disney Dress Shop took over a location previously home to the Wonderground Gallery – which moved into a smaller space. The latest location of the Disney Dress Shop is currently closed for renovation with the windows blacked out.

The rebranding of the Disney Dress Shop as the Disney Storyland Boutique will formally recognize the obvious – the dress shop didn’t sell many dresses.

“You can see why they aren’t selling,” according to MiceChat. “The dresses have become more and more garish and costumey over the years and some designs are just ridiculous.”

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Downtown Disney is in the midst of a major overhaul with several new shops and restaurants recently opening and more changes and updates on the way.

The former ESPN Zone on the westside of Downtown Disney will soon be home to three new storefronts.

The area around ESPN Zone has undergone significant change in the years since the sports-themed restaurant closed.

The former Rainforest Cafe has been transformed into the Star Wars Trading Post. AMC Theaters was torn down along with the Earl of Sandwich and one of two Starbucks locations at Downtown Disney.

Construction has brought a new Din Tai Fung restaurant, Parkside Market food hall, D-Lander Shop and Avengers Reserve shops and westside security plaza to the bulldozed area with a new Earl of Sandwich location still in the works.

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Closer to the middle of Downtown Disney, the new Paseo restaurant, Centrico courtyard bar and Tiendita grab-and-go stand took over spaces formerly occupied by Catal restaurant, Uva bar and Sprinkles cupcake bakery.

Nearby, the former Tortilla Jo’s location will be demolished to make room for the new Arthur & Sons Steak and Bourbon steakhouse and Pearl’s Roadside BBQ barbecue joint.

On the east end of the mall, a new Porto’s bakery, restaurant and bar will replace the former La Brea Bakery location.