Coach360, the premier media and immersive staffing platform for the fitness industry, has been honored with the Innovation Award at the Connected Health & Fitness Summit 2025. The award recognizes Marketplace by Coach360 as a groundbreaking solution that addresses the industry’s long-standing challenges of high turnover and workforce instability.

Kathleen Ferguson, Founder and CEO of Coach360, delivered an impactful presentation unveiling the industry’s pressing issue—100 percent staff turnover and 80 percent churn rate—which plagues gyms, clubs, and studio owners. Marketplace by Coach360, an intelligent, immersive hiring platform, empowers clubs and coaches through ideal connections, reducing hiring inefficiencies and improving long-term career success. The platform has already gained traction, with 1,000+ locations leveraging its tools to enhance recruitment and retention.

“This award validates the necessity of a niche staffing platform in the fitness industry. Our media platform goes beyond traditional job boards, helping brands humanize their listings. We believe a brand has a story to tell behind the hard facts of a job description. We like to showcase the full picture to create exemplary matches.” said Ferguson. “Our staffing platform enables coaches to highlight their technical skills, instruction style, and personal message, allowing them to present their abilities beyond a standard paper resume or list of certifications.”