What do the letters “PBR” mean to you? It is the internet so I have no doubt that some of you may have actually shouted Professional Bull Riding, and while you wouldn’t be wrong, even in my part of the country (literally the country part) those letters mean one thing, Pabst Blue Ribbon. While you may or may not recall the events which occurred in your life while enjoying an ice cold PBR, it has been an American staple for one hundred and eighty years.
So, what better way to celebrate that than a collaboration with another brand that has historic ties in American production, Bridgestone Golf.
If you have been paying attention, then you have seen the past year show some fun from Bridgestone Golf. The product has never wavered in just how tremendous it is, but, for a time the brand has seemed a bit buttoned to the top, simply doing what they do and never straying from that path. Well, to close out 2024 they have collaborated with brands like Eastside Golf as well Period Correct for limited releases of the Tour B X, but this might be the biggest sign yet of a brand embracing the fun once again and we are excited about it.
Founded in 1844, Pabst Blue Ribbon has been an American brand for 180 years, and those roots stuck out to Bridgestone Golf given their golf ball manufacturing lineage here in the States as well. According to Bridgestone President Dan Murphy:
“We are proud to be associated with such a historic American brand, both Pabst Brewing Company and Bridgestone Golf manufacture in the USA, and both believe strongly in American craftsmanship. This is a collaboration rooted in celebrating American manufacturing.”
So, what does this collab entail? Of course there are golf balls with limited dozens of the Bridgestone Tour B adorned with the Pabst Blue Ribbon logo and enclosed in box which matches the aesthetic that PBR is so recognized for. However, there will also be a limited edition towel showcasing a unique Pabst Blue Ribbon print.
Both items will be available for purchase directly at www.bridgestonegolf.com, the Tour B golf balls for $44.99 a dozen, and the limited towel for $29.99
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