RIO DE JANEIRO, Brazil — Fernanda, a cleaner from Rio de Janeiro, lists off the items she sold to feed her online gambling addiction, one of millions of Brazilians caught in a betting craze that has swept the nation.

“I lost everything,” said the 34-year-old, whose name has been changed to protect her identity. “I sold my TV, my washing machine, everything in my home.”

Six years after Brazil legalized online sports betting, Latin America’s biggest economy is battling what Finance Minister Fernando Haddad has called a “pandemic,” prompting the government to tighten the screws on the sector.

Brazil’s central bank estimates that 24 million out of Brazil’s 212 million inhabitants, roughly one in nine people, bet online on sporting events or on games like Aviator, Fernanda’s favorite, where players gamble on the flight of a virtual airplane.

Online gambling “is going to empty Brazilians’ fridges,” warned Joao Pedro Nascimento, president of Brazil’s securities regulator (CVM).

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Sports betting sites now sponsor most of Brazil’s major football clubs and flood TV channels and social networks with advertisements featuring stars like Real Madrid striker Vinicius Junior.

But in recent months they have come under growing scrutiny, with experts warning of the risk to users’ mental health and finances, and reports emerging of money laundering by gambling sites.

Online gambling: Poor families hooked

In a recent bombshell report the central bank revealed that five million beneficiaries of the state’s Bolsa Familia allowance for poor families – one in four of all recipients – had spent a total of three billion reais (around $540 million) on betting sites in August.

“Many poor people run into debt while trying to earn money with betting. We will have to regulate (the sector). Otherwise we will soon have a casino in every kitchen,” President Luiz Inacio Lula da Silva said in late September.

Casinos and other gambling venues have been banned in Brazil since 1941.

The turning point came in 2018 when sports betting was allowed on the condition it was properly regulated and that the proceeds were taxed.

A patient of the Federal University of Rio de Janeiro’s Institute of Psychiatry (IPUB) is pictured during an interview with AFP at an IPUB clinic in Rio de Janeiro, Brazil, on September 6, 2024. – As a matter of urgency, the Brazilian public authorities are seeking to regulate the online gambling activity that has been operating practically without law or order since 2018 and that the Minister of Finance, Fernando Haddad, labeled as a “pandemic.” For Hermano Tavares, coordinator of a treatment program for compulsive gamblers at the Psychiatry Institute of the University Hospital of Sao Paulo, regulation should focus on the mental health of users. “Some people suffer from anxiety disorders or depression that can encourage” pathological gambling, explains Anna Lucia King, founder of the Delete Institute. (Photo by Pablo PORCIUNCULA / Agence France-Presse)

Six years later and the regulations, such as a ban on underage gambling have yet to go into effect, with the measures only set to be implemented in January.

Meanwhile, several hundred betting sites – most of them based abroad – operate in a sort of gambling wild west, imposing no rules and paying no taxes.

The Brazilian government recently published a list of around 200 betting sites that have been licensed to operate after agreeing to the new regulations.

Around 2,000 others sites will be blocked from Friday.

World Cup explosion

Hermano Tavares runs a treatment program for compulsive gamblers at Sao Paulo university hospital.

The number of patients he receives has risen sharply since 2018 but he said the real “explosion” in numbers took place after the 2022 football World Cup.

“It’s one of the most dangerous addictions after crack cocaine,” Andre Rolim, a 39-year-old recovering gambler told Agence France-Presse.

In this photo illustration, the app of the online gambling company Blaze is displayed on a smartphone showing a game sponsored by Brazil’s football player Neymar called Crash Neymar open for betting in Rio de Janeiro, Brazil, on October 2, 2024. – As a matter of urgency, the Brazilian public authorities are seeking to regulate the online gambling activity that has been operating practically without law or order since 2018 and that the Minister of Finance, Fernando Haddad, labeled as a “pandemic.” For Hermano Tavares, coordinator of a treatment program for compulsive gamblers at the Psychiatry Institute of the University Hospital of Sao Paulo, regulation should focus on the mental health of users. “Some people suffer from anxiety disorders or depression that can encourage” pathological gambling, explains Anna Lucia King, founder of the Delete Institute. (Photo by Mauro PIMENTEL / Agence France-Presse)

Rolim, an engineer who grew up in a wealthy family in the northeastern city of Fortaleza, ran up huge debts from betting and found himself having suicidal thoughts before entering treatment.

READ: Legalized online gambling: Lower-income gamblers take greater risks

The National Association of Games and Lotteries, which represents some of the big gambling sites, defended the sector in a statement to Agence France-Presse, insisting that “only a small proportion of all players… around 1-1.5 percent” become hooked.

It admitted, however, that the addiction was “extremely harmful” to those concerned and their families, and said it was in discussions with NGOs about developing prevention strategies.

Fernanda’s savior was her sister, who, she said, “grabbed my phone from my hands” and confiscated it to force her to stop betting.

“Without my family I would never have come through this,” she acknowledged.