impact.com

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Tombras + Orangetheory Fitness

impact.com won the Global Performance Marketing Award for Best Affiliate Programme Launch for its groundbreaking approach in the fitness industry. Amidst a challenging landscape marked by a 15.7% revenue decline from 2022 to 2023, Orangetheory Fitness emerged as the leader with 1,500 locations across the globe.

In collaboration with Tombras, Orangetheory Fitness launched the first comprehensive affiliate program in the fitness studio sector. This innovative initiative, rooted in strategic partnerships and data-driven methodologies, set the brand apart from competitors. 

Remarkably, the affiliate programme accounted for 81% of the brand’s year-over-year growth within its first year, highlighting its effectiveness. This campaign not only demonstrated the power of affiliate marketing in overcoming industry challenges but also laid the foundation for continued success and expansion in the fitness domain, positioning Orangetheory Fitness for future achievements.

“Shows innovation in terms of introducing a new vertical to the affiliate space and understanding the sector-specific challenges. Also liked how insights and impact from other channels is incorporated throughout, showing how affiliate works within the wider marketing mix, rather than just a standalone channel.”

Deep Dive / Q&A

The Global Performance Marketing Awards 2024 was held in association with ad4mat