Amazon is officially kicking off its Black Friday sales. From now through Nov. 29, the retailer is offering notable deals on giftable tech, beauty essentials, kitchen appliances and more, many of which run through Cyber Monday. Amazon joins several retailers currently offering their best prices of the season (and many items at their lowest price ever).

I’ve been covering Black Friday and Cyber Monday deals as an editor at NBC Select for over four years. To find the best early Black Friday deals on Amazon, I combed through sales actually worth shopping for right now on the site. I’ll frequently update this list in the coming weeks with new deals and the most recent prices.

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Each deal I recommend below is highly rated and at least 20% off. I ran deals through price trackers to make sure they’re at their lowest price in at least three months. (Editor’s note: Some products are the same price as they were during Amazon’s Prime Big Deal Days, which was held in early October.)

Oura Ring Gen3

4.3-star average rating from 2,318 reviews on Amazon

Lowest price ever

The Oura Ring Gen3 is one of our favorite wearable fitness trackers, and it’s currently at its lowest price ever ahead of Black Friday. The ring helps you track your sleep, exercise, stress levels, heart rate and more. You can track everything via the Oura app (for access to more features, you can opt for a $5.99 monthly subscription). The Oura Ring is made from durable titanium and is water-resistant.

Amazon Smart Plug

4.7-star average rating from 565,368 reviews on Amazon

Use this smart plug to control gadgets around your home like air purifiers, fans and more using voice commands or the Alexa app. The plug fits into any standard outlet and is compact enough to free your second outlet.

Dyson Ball Animal 2 Total Clean Upright Vacuum

4.2-star average rating from 2,235 reviews on Amazon

Lowest price ever

Dyson’s Ball Animal vacuums are some of our favorites for cleaning pet hair. The vacuum has a rolling brush that picks up hair and prevents it from tangling, according to the brand. It comes with several attachments, including a mattress cleaning tool and a compact tool to reach smaller spots in your home. Plus, it automatically adjusts suction power for different floor types.

Amazon Kindle Paperwhite Signature Edition

4.2-star average rating from 333 reviews on Amazon

Lowest price ever

The newest Kindle model has 32GB of storage and lets you access millions of titles. The 7-inch display avoids glares and automatically adjusts lightning, so you can read at night or in the brightest sunlight, according to the brand. It’s water-resistant, a thin design and a single charge lasts up to 12 weeks, according to Amazon.

Yeti Rambler 30-ounce Tumbler

4.8-star average rating from 73,908 reviews on Amazon

This 30-ounce Yeti tumbler is vacuum-insulated to keep drinks at the temperature you want for hours. The sliding lid has magnets to prevent your drink from leaking while you’re on the go. The tumbler is also durable enough to withstand the dishwasher without peeling or cracking, according to the brand. Select colors are on sale for Black Friday.

Amazon Echo Pop

4.7-star average rating from 69,726 reviews on Amazon

You can ask this smart speaker to play music, give you weather reports, control smart appliances and more using your voice. It’s compatible with most smart home devices, including smart plugs, lights and kitchen gadgets. The Echo Pop is compact, so it fits comfortably on your nightstand, mantle and other small spaces around your home.

Chamberlain Smart Garage Control

4.3-star average rating from 102,800 reviews on Amazon

Lowest price ever

The days worrying about leaving your garage door open are behind you: Use this device to open and close your garage door directly from your phone via the companion app. It’s compatible with most garage door openers made after 1993, according to the brand.

Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner

4.5-star average rating from 90,441 reviews on Amazon

The Bissell Little Green Machine is an expert-recommended carpet cleaner and won an NBC Select Pet Award for best stain remover. Using a spray and suction mechanism, the machine removes messes from carpets, upholstery, car interiors and more. It also comes with attachments like a stain trapper for pet messes and a self-cleaning hose to rinse it out after each use.

Technivorm Moccamaster KBGV Select

4.5-star average rating from 3,286 reviews on Amazon

Lowest price ever

The Moccamaster is one of our favorite coffee makers and is currently at its lowest price ever. I recently tried the KBGV Select model, and it quickly became my favorite machine to make my morning coffee — it brews quickly (around 4-5 minutes to fill the full 40-ounce glass carafe), has a 10-cup capacity and makes a delicious cup. It also automatically shuts off after 100 minutes.

Amazon Fire TV Stick

4.7-star average rating from 43,584 reviews on Amazon

You can plug the Fire Stick into your TV’s HDMI port to stream movies, TV shows, music and more. The remote has built-in Amazon Alexa, so you can control it using your voice, plus 16GB of storage to download even more streaming apps, games and other content on your device.

Samsung 50-Inch The Frame Series Smart TV

4.0-star average rating from 434 reviews on Amazon

Lowest price ever

Samsung’s Frame TV blends into your home’s decor by doubling as a smart TV and a piece of art. You can browse from over 2,500 famous art pieces to display on the TV’s 50-inch screen. Plus, the matte screen has a glare-free finish, which means the image looks like it’s printed on the screen, according to the brand. The TV connects to WiFi and gives you access to streaming apps, games and other smart features. It also comes with a slim-fit wall mount.

LifeStraw Peak Series Personal Water Filter

4.8-star average rating from 1,413 reviews on Amazon

This personal water filter cleans out parasites, microplastics and impurities from your water as you sip through the top mouthpiece. It’s slim and lightweight, so you can easily take it on hikes, camping and other outdoor adventures.

Anker Soundcore Life Q30

4.5-star average rating from 74,347 reviews on Amazon

The Souncore Life Q30 is one of our favorite budget-friendly over-ear headphones. They’re slim, lightweight and come with active noise cancellation, transparency mode, a folding design and a travel case. You can play over 50 hours of music in noise-canceling mode or 70 hours in standard mode, according to the brand.

Rubbermaid 60-Piece Food Storage Containers with Lids

4.7-star average rating from 108,636 reviews on Amazon

This 60-piece set comes with 30 different-sized plastic storage containers and accompanying lids. Each container is microwave-, dishwasher- and freezer-safe. The lids and bases snap together, so you can easily store them away.

Oral-B iO Series 10 Rechargeable Electric Toothbrush

4.4-star average rating from 492 reviews on Amazon

Lowest price ever

This electric toothbrush won an NBC Select Wellness Award due to its extensive custom settings and features. In addition to seven cleaning modes, the toothbrush has a built-in 2-minute timer and a pressure sensor that lets you know when you’re brushing too hard. It comes with a travel charging case and three replacement brush heads.

Linenspa White Down Alternative Comforter and Duvet Insert

4.5-star average rating from 131,755 reviews on Amazon

If you’re looking for a budget-friendly comforter and duvet insert set, consider this highly rated Linenspa option. It’s made from soft microfiber material and down alternative fill, plus has box stitching to prevent the fill from clumping or shifting to one side, according to the brand. It’s machine-washable and has eight built-in corner and side loops to keep the duvet insert in place.

Here are the best Black Friday Amazon sales to know about. Keep in mind, not every item from a brand is discounted as described below.

1. Up to 50% off select toys
2. Up to 50% off Keurig coffee makers
3. Up to 40% off audio and accessories
4. Up to 40% off Fitbit fitness trackers
5. Up to 35% off winter clothing
6. Up to 30% off premium skin care
7. Up to 52% off Beats headphones

1. Target: Up to 50% off products sitewide during Target Deal Days, plus 50% off a Target Circle 360 membership through Dec. 2
2. Walmart: 50% off a Walmart+ membership through Dec. 2
3. Best Buy: Save on select smart TVs, headphones and other tech
4. REI: Up to 30% off gear and clothing during the REI Winter sale through Nov. 25
5. Home Depot: Up to 40% off kitchen appliances, tools and more through Dec. 4
6. Wayfair: Up to 70% home decor, furniture, appliances and more
7. Macy’s: Up to 70% off clothing, footwear, accessories home decor and more
8. Nordstrom: Up to 40% off designer clothing and accessories
9. Old Navy: Up to 50% off sitewide
10. Casper: Up to 30% off mattresses
11. Brooklinen: Up 25% off sitewide
12. Gamestop: Up to 50% off select video games

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award, Travel Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.

I’m an updates editor for NBC Select who has covered deals and sales for Black Friday, Cyber Monday, Prime Day and more for four years. For this article, I gathered deals on highly rated and NBC Select reader-favorite products that are at least 20% off and at their lowest price in at least three months.