AI-Media partners with England and Wales Cricket Board for captioning solution

Posted by author March 3, 2025 Cricket

Spread the love

AI-Media is collaborating with the England and Wales Cricket Board (ECB) to provide cutting-edge captioning services for its cricket fixtures. With the first season successfully completed, this partnership marks a significant milestone in enhancing the accessibility and inclusivity of cricket matches for all spectators.

The company began working with the ECB to create a tailored workflow delivering live captions on LED displays at cricket stadiums across the UK to ensure accessibility during England internationals. Using AI-Media’s Encoder Pro (HD492) and AI-Live platform, the bespoke workflow ensures seamless audio input and live captions for cricket events.

By leveraging AI-Media’s expertise in topic modelling, the ECB enhanced the accuracy of its captions and now easily self-manages its Lexi usage through a dedicated cloud account. This tailored workflow highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs for reliable, high-quality captions.

The resulting captions were prominently displayed in all four corners of the cricket grounds on LED screens for specific pre-match and interval announcements. This setup ensured that all attendees, including those who are deaf or hard of hearing, could fully engage with the live match experience. AI-Media and ECB are now working towards expanding this service to all fixtures.

“We are thrilled to support the ECB in making cricket more accessible and enjoyable for all fans,” said James Ward, chief sales officer at AI-Media. “Our advanced captioning technology and tailored workflow solutions demonstrate our commitment to enhancing the live sports experience through innovation and inclusivity.”