LAS VEGAS – The growing role for artificial intelligence in advertising, marketing and commerce was a key theme for discussion at CES 2025. The possibilities for “conversational commerce” are growing as e-commerce marketplaces such as Amazon, which last year introduced an AI-powered shopping guide called Rufus, seek to personalize experiences for their customers. Bringing consumers into the purchase funnel has been a key goal for retailers that sell advertising, giving marketers a way to raise awareness for their brands among consumers based on their purchase histories and product searches.

At CES 2025, Omnicom Media Group hosted discussions on the future of advertising on the OMG Platform, including this fireside chat about commerce media featuring:

This session was produced in collaboration with Beet.TV and Omnicom Media Group.

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