If you’re the type of person who enjoys sharing your creative ideas and thoughts with the world, writes as a hobby, have been told you’re an exceptional writer, or are introverted, freelance copywriting might be a good choice for you to pursue as a career goal this year.

Freelance copywriting jobs are usually remote, and you can do these in your own time, on your own schedule, and get paid well for it too. A career as a writer offers some job security, too. Jobs for writers are growing at the same pace, according to the U.S. Bureau of Labor Statistics, and marketing services, which copywriting is part of, is skyrocketing in demand and global spend, per Statista.

Who Should Consider Freelance Copywriting?

Freelance copywriting, a subset of freelance writing, is best suited for you if you have a knack for writing in a way that grabs the attention of readers, connects with them, and is persuasive and relatable.

Professionals with creativity skills would do well in this profession, and the good news is that you don’t need a background or degree in journalism or or communications to start, although of course they would be helpful.

For example, if you work in marketing and are passionate about customer psychology, freelance copywriting gives you the opportunity to combine your interest with your skill while making money from it. This is because knowing how to target an audience and adhere to branding guidelines are useful traits for freelance copywriters, who spend most of their time serving businesses who need support with writing copy that engages their target clients and converts to leads.

If you’re currently at a point in your life where you’re considering making a career pivot, freelance writing remains a popular choice as it comes with benefits such as being highly flexible, easy to get started with minimal/no cost, and requires no physical equipment except your laptop. It also is a great way to take your industry background and share your knowledge with others.

Additionally, if you’re passionate about helping businesses grow as a business consultant, coach, or branding consultant, you can add to your roster of services and increase your value as a freelance professional by offering copywriting to your clients.

7 Remote Copywriting Jobs For 2025

1. Website copywriter—writes copy for web pages such as the homepage and landing page to convert visitors to customers
2. Blog writer—guest-writes blogs and articles to establish a company’s presence and authority in their field, while ranking highly in search engines
3. Email marketing copywriter—writes copy for email marketing campaigns and newsletters
4. Ad copywriter—writes ads such as Facebook or Google Ads
5. Technical copywriter—writes technical manuals and user guides
6. Resume and LinkedIn profile copywriter—crafts resumes and cover letters, and writes the content for LinkedIn profiles to enable professionals to get hired
7. Non-profit copywriter—writes fundraising campaigns and stories

How To Start Freelance Copywriting In 2025

To get started as a freelance copywriter so you can land one of these remote jobs, here are some tips:

1. Decide on a niche. There are so many different types of copywriting jobs available so focus on where your strengths and interest lie, and niche down further by specializing in a specific client type (for example, e-commerce businesses or tech start-ups).
2. Learn the basics of copywriting, and learn the writing style that is preferred for your industry based on the niche you selected. Some basics include knowing how to craft an attention grabbing headline and lede, understanding how to optimize your copy for SEO (search engine optimization) or how to write a clear CTA (call to action).
3. Practice writing consistently and at the same time build your portfolio. Create your own blog or offer to write pro bono for non-profit organizations or for individuals who are at the early stages of launching their business, and who could use some copywriting assistance. This enables you to practice your skills with minimal risk or pressure, while at the same time building case studies and a portfolio of writing projects that you can showcase on your website and freelance marketplaces to help you land more business. If for some reason you’re unable to land clients to write for free, you can create mock projects and use these as a portfolio, while ensuring your portfolio is as versatile as possible, so that it showcases the different types of copywriting work you do.
4. Next, you’ll need to set your rates, and decide on a pricing model, whether per hour, per project, per word, or even a retainer fee. Once you’ve decided on how you’ll get paid, you can start marketing yourself on LinkedIn and across different freelance platforms such as off work and to get your first clients. You can also use cold outreach, but do this strategically, and try to build relationships first rather than randomly sending a link to your portfolio to someone’s email.
5. And don’t forget, AI tools can help you become better at your writing game. Use Grammarly, ChatGPT, or Jasper to help you improve your writing skills and output quality.

Freelance copywriting is a highly rewarding career choice for 2025. By combining your passion for your subject with your writing skills, you can make a lucrative income as a writer this year while working remotely, and most of all, making an impact through your work.