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1. Here’s how much of an impact Thanksgiving weekend sales had on the percentage of consumers who have started their holiday shopping.

CivicScience data suggested that Thanksgiving weekend shopping could be robust this year, and that seems to have held true, particularly on Black Friday and Cyber Monday. Additional data also found that a significant percentage of holiday shoppers hadn’t started any of their holiday shopping yet. With these data points in mind, how much of a dent did the holiday weekend make in their holiday shopping lists?

The latest polling indicates that roughly two-thirds of holiday shoppers have started their shopping – a notable increase of more than ten percentage points compared to the week before Thanksgiving. Additionally, following Black Friday weekend, holiday shoppers are seven percentage points more likely to report being almost or completely finished with their holiday shopping.

Want to see more Thanksgiving weekend shopping data, including breakdowns among types of retailers and the prominence of self-gifting? Get started here.

Join the Conversation: Did you Black Friday shop this year?

2. Telehealth still plays a prominent role in American healthcare, with Psychiatry/med management leading the way.

Eighteen months after the U.S. government declared the COVID-19 public health emergency over, telehealth remains a key channel for medical care, particularly mental health services. Nearly one in five respondents report having had a telehealth appointment in the past year, a figure that rises to more than three in ten among those utilizing psychiatric, counseling, or helpline services.

3. The percentage of Americans who go to the movies frequently is gradually rebounding after a pandemic dip.

Speaking of the pandemic, one of the many long-lasting social effects of the COVID-19 pandemic has been a decline in casual moviegoers. Ten years ago, 45% of U.S. adults said they frequently saw movies in theaters. This percentage peaked at 49% in 2019 before plummeting to 31% in 2020. The latest look at ongoing tracking data finds the percentage of ‘frequent’ moviegoers is on an upward trend once again. A big Thanksgiving weekend could certainly help keep that trend going as 2024 ends. Still, the percentage reporting they’re frequent moviegoers remains far below pre-pandemic levels. 

CivicScience also examined what sort of ​​influence (if any) consumers’ taste in entertainment (music, movies, etc.) and its impact on moviegoers. Get in touch to learn how to access all the data in this report.

Let Us Know: How likely are you to go out and see a movie at a theater this week? 🎥

Want the full story? CivicScience clients receive exclusive access to the data in The CivicScience Weekly Pulse report, plus even more in-depth insights.