Today there are more brands and products than ever competing for a place in our shopping baskets—organic or non-organic; local or imported; new categories; private label, premium, and name brands. There are also more ways to shop, including online, in store, or various combinations. All of this choice comes at the cost of time, money, and energy. In the average month, you might shop at a half dozen different places for groceries and everyday essentials, like personal and household goods. That’s different store locations, layouts, mobile apps, products, promotions, delivery promises, loyalty programs, and subscriptions, just to fill the fridge and pantry.