Content marketing is lucrative for freelancers, especially as decision-makers are raising their … [+]
If you’re looking for a high-paying remote job in marketing, you should seriously consider content marketing.
Content marketing is often hailed as one of the best forms of marketing because it engages with viewers in a more genuine way than displaying pure ads. It informs an audience and builds trust and credibility with potential buyers, leading them to engage with a company’s products or services later on. “If content is king, marketing it has become imperative for brands everywhere,” Statista says. “An early 2024 survey revealed that almost half of responding decision-makers planned to raise content marketing budgets worldwide that year, with over 85% intending to maintain or increase spending. In the previous year, that share stood below 80%,” comments Statista in its analysis of the content marketing industry.
Per the same Statista report, “the leading B2B content marketing areas of investment in 2024 included video, mentioned by seven out of 10 responding marketers, and thought-leadership.” This presents an amazing opportunity for you as a freelancer, video production/editing professional, or industry thought leader/expert to cash in on this expanding industry while working from your dream remote location.
Here are several high-paying remote jobs which would be a perfect fit for you if you’re looking to carve a career in content marketing (salary information is taken from Salary.com):
If you are self-employed and looking to enter the industry or continue work in the content marketing space without being tied to one employer, some remote freelance jobs that you could consider pursuing (in line with the trends discussed by Statista) include:
Bear in mind that when it comes to the average salaries listed above for freelance remote jobs in content marketing, this information should be taken within the right context. Don’t automatically assume this is what you will earn. Rather, this is an indication of what is possible and the exact amount you make as a freelancer will vary depending on several factors, such as industry and market demand, your location, where you are promoting your services, how much time you spend investing in your freelance business, the partnerships you build, etc.
In fact, to provide you with some reassurance, a recent study by MBO Partners revealed that there are many full-time freelancers who go on to make $100,000 or above from their freelance services—as much as one in five. So the future is pretty bright for you as an independent worker.
Videos and thought leadership are key areas to focus on when looking for a remote marketing job
Overall, the content marketing industry has a broad field of potential for remote work, whether you’re looking for freelance remote jobs or seeking a marketing job as an employee. It enables you to connect meaningfully with others and deliver value beyond stale ads, and is the perfect fit if you genuinely enjoy educating and inspiring people.
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