When shopping for the man in your life — especially if he’s difficult to shop for — it’s common for everyone to recommend the exact same thing: give him a new pair of socks!

Sure, restocking his sock drawer doesn’t seem like a bad idea. You wear socks (usually) every day, they come in all shapes and sizes from dress socks to athletic socks and surely won’t last forever. Yet, a top-quality brand is just what he needs to keep his toes cozy this Valentine’s Day.

Fit for the job and for his feet, London Sock Co. is the brand Post Wanted recommends. Its assortment of merino wool socks looks like luxury stepped off the screen, and we can’t stop recommending the brand to everyone we know right now.

To pair with his new pair of socks, London Sock Co. also carries well-made boxers. You’ll want to order them ASAP, as the boxers sell out extremely quickly. Whichever items you choose, you’re spoiling his dresser drawer.

With Valentine’s Day around the corner, this online brand is exactly what Cupid ordered. Below, find the top styles we recommend tossing into your cart now, wrapping up and gifting for a practical treat that’ll spoil him.

Signature to the brand and classic to a T, the London Sock Co. Simply Merino Socks is the pair beyond compare. Finely knit with high-performance merino wool, these socks are breathable, cozy and fit like a glove. Impressively, they’re antibacterial as well, going up to mid-calf length.

Fit to stash inside his luggage or duffle bag, the London Sock Co. Travel Socks is a pair that’s only $15 and the ideal “Valentine’s Day stocking stuffer” if there ever was one. They’re Italian-made using unbelievably soft, luxury Egyptian cotton, making the price tag an extreme value, considering their easy-to-pack nature and top-button quality.

Available in an array of dark, moody colors, the London Sock Co. Simply Sartorial Socks hail from the brand’s flagship collection of pull-ons. They’re knit from fine Scottish Lisle cotton and feature a classic ribbed design for extra comfort. The pair fits to a mid-calf length as well.

It couldn’t be a better time to pick up the ultimate trifecta of pink socks for him. Already wrapped to the nines, the London Sock Co. Pink Trio 3-Pair Box is, itself, understated luxury, and we love how each pair exudes the brand’s keen eye for comfort.

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