White Fox Boutique, an Australian fashion brand, has teamed up with Fast Simon to bring AI-powered shopping optimization to all the retailer’s online stores, including its latest launch in the U.K.

White Fox Boutique launched it’s U.S. e-commerce website in 2019. The partnership with Fast Simon will allow the brand to provide a more personalized shopping experience, according to a press release.

“Our customers are at the heart of everything we do,” Georgia Contos, co-founder and director of White Fox Boutique, said in the release. “We use Fast Simon for shopping optimization on our Australian and U.S. sites and want our U.K. customers to have the same personalized experience. We look forward to this long-term partnership in order to help optimize our website and make the shopping experience for our customers seamless.”