CLEVELAND, Ohio — The Dallas Cowboys haven’t played in the Super Bowl since winning it in January 1996. Since then they’ve been 5-13 in the playoffs and haven’t reached an NFC Championship Game.

But that hasn’t hurt the valuation of America’s Team. Despite that lack of playoff success, the Cowboys are tops in the NFL with a valuation of $10.32 billion, the first team to exceed the $10 billion mark.

That’s according to Sportico, which released its list of team valuations on Tuesday.

The Cleveland Browns are valued at $5.14 billion, which puts them at No. 23 on Sportico’s list. That’s an increase of two spots for the Browns, who have won just one playoff game since the team’s return to the NFL in 1999.

That’s still a nice return for Browns owners Jimmy and Dee Haslam, who purchased the team in 2012 for $1 billion. The Haslams currently are considering building a domed stadium in Brook Park for $2.4 billion. If that happens, it most likely would increase the value of the franchise.

The other NFL team in Ohio, the Cincinnati Bengals, is ranked at the bottom of Sportico’s list with a valuation of $4.71 billion. That’s despite making a Super Bowl appearance during the 2021 season and having one of the best quarterbacks in the league with Joe Burrow.

The team that beat the Bengals in the Super Bowl, the Los Angeles Rams, are ranked No. 2 on the list at $7.79 billion. The Rams play at SoFi Stadium, a state-of-the-art indoor-outdoor facility which cost between $5 billion and $6 billion to construct.

Here are Sportico’s rankings:

1. Dallas Cowboys, $10.32 billion

2. Los Angeles Rams, $7.79 billion

3. New York Giants, $7.65 billion

4. New England Patriots, $7.31 billion

5. San Francisco 49ers, $6.86 billion

6. New York Jets, $6.8 billion

7. Miami Dolphins, $6.76 billion

8. Philadelphia Eagles, $6.75 billion

9. Las Vegas Raiders, $6.7 billion

10. Washington Commanders, $6.3 billion

11. Chicago Bears, $6.26 billion

12. Houston Texans, $6.01 billion

13. Atlanta Falcons, $5.9 billion

14. Seattle Seahawks, $5.59 billion

15. Pittsburgh Steelers, $5.55 billion

16. Tampa Bay Buccaneers, $5.5 billion

17. Denver Broncos, $5.49 billion

18. Kansas City Chiefs, $5.43 billion

19. Green Bay Packers, $5.39 billion

20. Minnesota Vikings, $5.32 billion

21. Tennessee Titans, $5.29 billion

22. Los Angeles Chargers, $5.22 billion

23. Cleveland Browns, $5.14 billion

24. Carolina Panthers, $5.13 billion

25. Baltimore Ravens, $5.12 billion

26. Buffalo Bills, $5.08 billion

27. Indianapolis Colts, $4.99 billion

28. Detroit Lions, $4.93 billion

29. Arizona Cardinals, $4.85 billion

30. New Orleans Saints, $4.79 billion

31. Jacksonville Jaguars, $4.76 billion

32. Cincinnati Bengals, $4.71 billion