Victoria Repa, CEO & Founder of BetterMe highlighted the key fitness and wellness trends of 2025 and how technology is evolving consumer needs

As the wellness industry continues to expand, it is projected to reach $7 trillion by 2025. What trends are driving this growth? Athletech News spoke to Victoria Repa, CEO & Founder of BetterMe, about the biggest trends in fitness and wellness this year.

“Wellness is no longer a luxury—it’s a necessity,” Repa told Athletech News. “People are looking for integrated solutions that encompass fitness, nutrition, and mental well-being. Personalization is key, and we’re seeing platforms that offer tailored fitness programs, dietary plans, and mindfulness exercises. The future of wellness is about proactive health management rather than reactive healthcare.”

AI is transforming how people engage with fitness and health.

“AI has unlocked the potential for truly individualized wellness experiences,” Repa explained. “Algorithms can assess factors such as age, fitness level, and goals to create customized workout plans.”

She also noted that AI can personalize fitness plans, nutritional recommendations, and mental health support. AI-driven systems can analyze user data to evolve workouts and tailor nutritional programs. Virtual wellness coaches and chatbots are also expanding mental health resources for all. However, Repa acknowledges that AI-driven wellness also faces challenges.

“Data security and human oversight remain critical,” Repa said. “While AI enhances accessibility, professional expertise is still essential for more complex health concerns.”

Gen Z is also driving fitness and wellness trends. Prioritizing well-being that encompasses physical, mental, and emotional health, the generation is willing to openly discuss previously taboo topics.

“Gen Z is redefining what it means to be healthy,” Repa noted. “Unlike previous generations, they prioritize holistic well-being, including physical, mental, and emotional health. They openly discuss topics such as mental health, hormonal balance, and recovery.”

Wellness trends fueled by Gen Z include “Winter Arc,” “Sleepmaxxing,” and fitness subcultures that emphasize sustainability over aesthetics.

“Social media platforms like TikTok have played a huge role in spreading these trends,” Repa said. “According to McKinsey, 75% of Gen Z considers health and wellness a top priority. This shift is driving demand for inclusive and diverse fitness solutions.”

Repa also highlighted longevity and the increasing focus on functional training, mindful nutrition, and recovery. Functional fitness has gained attention for workouts, while nutrient-dense, plant-based diets with intermittent fasting have led the way for nutrition. Recovery is no longer an afterthought, with guided stretching and high-tech sleep aids gaining popularity for better rest.

Community engagement is also key to fostering engagement in the fitness and wellness space. Research has shown that working out with a partner or within a supportive group significantly improves adherence to wellness routines.

“Wellness isn’t just about individual goals—it’s about connection,” Repa emphasized. “Community-driven fitness programs enhance motivation, accountability, and long-term success. A fitness buddy can increase training consistency by as much as 95%. Digital platforms are making it easier than ever to find like-minded individuals who share similar health goals.”

As the wellness industry evolves in 2025, technology, community, and holistic health approaches will shape the future.

“AI-driven personalization, Gen Z’s influence, and a growing emphasis on longevity and recovery are driving the next wave of wellness,” said Repa. “The future of health is not just about individual transformation—it’s about creating a sustainable and inclusive wellness movement for everyone.”