Jeff Bezos was probably one of the few visionaries that knew that internet shopping was set to take off in 1996 and completely change the face of retail forever. However, the process of buying something as simple as an Olympus 35mm point-and-shoot film camera was most certainly more complex than it is today, and these videos will show you why.



The person in this video had to first connect to the World Wide Web through America Online before being able to access her computer’s web browser. Next, she went to an IBM directory to look up a camera shop, where she found Robert Waxman’s Worldwide Camera and Video Collection. We won’t spoil everything, but it’s safe to say that your credit card information was definitely not securely transmitted on most websites back then.


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Internet Shopping 1996

Hearing the hard drive spin while the screen was loading is a treasured memory. Crazy to remember my first Amazon order was in 1999. What a ride it’s been,” said one commenter.