EXCLUSIVE: Duplex Deli is on a new Wavelength.

The production studio helmed by Jenifer Westphal said today that it is acquiring Duplex Deli, a sports-focused production agency specializing in sports brand, athlete and league storytelling in digital and longform formats.

“This acquisition is a pivotal step in Wavelength’s strategy to expand our footprint in branded and sports-adjacent storytelling,” said Westphal, the company’s founder, CEO and executive producer. “It reflects our commitment to growth and innovation, ensuring we continue to deliver powerful stories that resonate with diverse audiences across platforms.”

Projects already in the works include a sports-focused docuseries.

Founded by Dan Bradley and Jon Weidman, Duplex Deli’s has worked across various formats, from award-winning documentaries to branded campaigns. Bradley, a Sports Emmy nominee, has directed docs and worked with top brands including Nike and The North Face. Weidman, a media and content executive, has led commercial studios at Vice Sports and UnitedMasters and produced work for brands such as Apple, ESPN and the NBA. Their credits include the Netflix docuseries Sprint, the Olympic Channel’s We Are King and branded projects for Adidas and Adobe.

Bradley is stepping into the role of executive producer and VP Production for Sports at Wavelength, Jon Weidman is serving as Head of Development for Sports, and Christine De La Rosa is supervising producer for sports. The trio will work closely with Wavelength Managing Director Dan Bowen.

“Working with Wavelength on a special project we’ll be unveiling soon showed me how dedicated Jen, Joe and the team are to elevating storytelling — not just in sports but across the board,” Bradley said. Added Weidman, “We started Duplex Deli with a mission to do just that, and the opportunity to join forces with such a talented and ambitious team to bring that vision to a larger scale was one we couldn’t pass up.”

Said Joe Plummer, Wavelength’s President and executive producer: “Duplex Deli’s expertise and creative vision aligns perfectly with ours, but what truly makes this partnership special is their generosity and honesty. This team brings an incredible creative energy to every project that reflects Wavelength’s values, allowing us to connect with audiences in fresh, impactful ways.”