Shopping online to update your seasonal wardrobe can be fun — and challenging. It’s hard to tell how a new style will look on you, and buying something that doesn’t work can send you through the returns process, which is burdensome for both shoppers and retailers. It’s why we launched a virtual try-on tool for women’s and men’s tops last year, which uses generative AI to help you see every detail — down to the shadows, wrinkles and draping — of a piece of clothing. Since then, we’ve found that virtual try-on is great for both shoppers and brands. Shoppers spend more time visiting and interacting with these images compared to other shopping images — in fact, virtual try-on images on Search receive 60% more high-quality views, and on average, people try on clothes using four models per product. Shoppers are also more likely to visit a brand’s site after viewing virtual try-on images.Shopping online to update your seasonal wardrobe can be fun — and challenging. It’s hard to tell how a new style will look on you, and buying something that doesn’t work can send you through the returns process, which is burdensome for both shoppers and retailers. It’s why we launched a virtual try-on tool for women’s and men’s tops last year, which uses generative AI to help you see every detail — down to the shadows, wrinkles and draping — of a piece of clothing. Since then, we’ve found that virtual try-on is great for both shoppers and brands. Shoppers spend more time visiting and interacting with these images compared to other shopping images — in fact, virtual try-on images on Search receive 60% more high-quality views, and on average, people try on clothes using four models per product. Shoppers are also more likely to visit a brand’s site after viewing virtual try-on images.

So today, just ahead of the fall season, we’re expanding virtual try-on to another wardrobe staple, and one of the most-searched apparel categories: dresses. You can now better visualize dresses on models that resonate most with you from hundreds of brands across Google’s Shopping Graph — including SIMKHAI, Boden, Staud, Sandro and Maje — in just a few taps.

How it works

If you’re in the U.S, simply search for dresses on Search and click any style that includes a “try on” badge. From there, you can see what that garment looks like on a diverse set of real models, ranging in sizes from XXS-XXXL. Select a model that resonates with you to get a better sense of how the dress looks. Once you find what you’re looking for, click out to the retailer’s site to buy it.