Vice Media is dropping the gloves.
Vice TV, its cable partnership with A&E, has signed a media rights agreement with BYB Bare Knuckle Boxing. The deal will see the cable TV platform air 13 live events this year, mostly on Saturday nights.
The licensing agreement with the bare-knuckle boxing promoter also marks the first live event series for Vice TV, which kicks off with the BYB 37 Denver Brawl IV on Feb. 22. And the agreement marks another move by Vice Media into sports and away from its edgy pop culture shows under the former Viceland brand.
“We look forward to adding live BYB Bare Knuckle Boxing, our first live event series, as a mainstay of the Vice TV schedule as Vice Sports continues to fill its programming slate with compelling sports-themed docuseries, programs, live events, and podcasts,” Pete Gaffney, president of Vice TV, said in a statement on Thursday.
Vice Media in 2023 filed for bankruptcy protection after relying on both debt and equity capital to fuel its rapid growth from a company founded in Montreal in 1994 as an edgy and purposely offensive print magazine that changed its name to Vice two years later.
Vice Media eventually became a sprawling, Brooklyn-based global media conglomerate with multiple web verticals and a large video production division, before hitting a financial wall. The media giant was eventually acquired out of bankruptcy by a consortium that included Fortress Investment Group, for $350 million.
Vice Media recently launched the Vice Sports banner as Vice TV debuted the sports debate series Brady vs Belichick: The Verdict, the docuseries Calipari: Razor’s Edge, and Pitino: Red Storm Rising. Overall, Vice Media expects to produce over 50 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across TV and digital platforms.
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