The strategic partnership aims to deliver Adidas’ fitness accessories to a wider audience in the U.S. market
US Weight, a subsidiary of Escalade, Incorporated — a manufacturer and distributor of sporting goods, recreational equipment and fitness equipment, has been appointed the official U.S. distributor of Adidas Fitness accessories.
The partnership sees the distribution of Adidas Fitness products beginning immediately, with products available through select retailers, fitness specialty stores, and online by January 2025.
“We are excited to add Adidas Fitness to our robust lineup of fitness brands,” said US Weight general manager Bob Guinn. “This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. Adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers.”
Craig Hoskins, NAM general manager of RFE International, the global licensee of Adidas home fitness, training, yoga, recovery and strength accessory products, remarked that US Weight is a strategic partner for developing and expanding the Adidas Training accessories product line.
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we’re confident that this partnership will enhance the experience for our U.S. customers, retailers and end-users alike,” Hoskins said. “With exciting new product development and a trusted partner in US Weight, we look forward to ensuring Adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come.”
