Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping
As the consumer purchase journey condenses, merging product discovery and purchasing into one seamless experience, IAB’s Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping report aims to define “Commerce Video” and unveil solutions for ideal ad strategies.
Key insights include:
- Commerce video—digital video ads designed to drive action from an intended audience—is driving digital video ad growth.
- Both advertisers and consumers recognize its value.
- Advertisers often overestimate the effectiveness of their strategies.
- Poor ad experiences lead to major backlash for advertisers.
- There are clear opportunities for advertisers to better align with consumer preferences.
IAB partnered with Alter Agents to conduct a comprehensive study of . . .
You must be an IAB Member to continue reading.To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here. If you’re logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company’s membership status.Contact [email protected] with press inquiries. |
Related
Disney Unveils ‘Pinocchio’ 85th Anniversary Merch and Apparel Capsule: Shop…
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Disney
Is shopping locally worth it for MTSU students?
As food prices rise, MTSU students struggle to pay for food and can turn to local farmers, such as the agriculture center on campus and their f
St. Andrew Prom Closet makes prom shopping fun and affordable
Every year, part of the St. Andrew Methodist Church gets transformed into a pop-up store called the Prom Closet, where students can find racks
Blackstone Takes Control of SoCal Retail Portfolio in REIT Deal
The ubiquitous Blackstone (BX) is now the proud owner of a national retail-focused real estate investment trust and its assets, a portfolio that includes ove
