It’s Friday, and as we look ahead to the weekend, perhaps your plans include watching sports—college and NFL football are in full swing, the battle for MLB playoff spots is coming down to the wire and youth soccer fields across the country are packed. If that sounds familiar, senior editor Bret Begun is here to introduce you to a column that starts today. Plus: The pitfalls of the NIL era in college sports and the wealth managers flocking to Taiwan to serve its new millionaires. If this email was forwarded to you, click here to sign up.

We’re sorry to say that Bloomberg Businessweek’s new column, Field Day, isn’t about that awesome afternoon of tug-of-war and water balloon tosses you had in elementary school. It is, however, about the business of sports, money and sports, and … well, sports.