This strategic alliance aligns perfectly with Qatar Airways’ mission of connecting people through their shared passion for sport. As a global leader with an extensive network exceeding 170 destinations worldwide, the airline will provide seamless travel experiences for fans eager to witness the electrifying atmosphere of UCL matches.

Commenting on the occasion, UEFA President, Aleksander Čeferin, said, “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We are delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”

Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, added, “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition. Our partnership with the UEFA Champions League not only strengthens our connection with Europe but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations while supporting this remarkable tournament.”

Fans can expect a host of exciting benefits through this collaboration. Exclusive promotions and discounts, along with bespoke travel solutions facilitated by Hamad International Airport in Doha, promise a smooth and unforgettable travel experience. Additionally, the Qatar Airways Privilege Club will offer unique experiences and travel packages to enhance the journey. Qatar Airways will enjoy significant brand exposure through in-game perimeter LED boards, media interview backdrops, and broadcast sponsorships.

This partnership further strengthens Qatar Airways’ impressive sports sponsorship portfolio, which already includes  Premier Padel, MotoGP and the FIA World Endurance Championship (WEC).

The airline joins a prestigious group of sponsors for the UEFA Champions League, including adidas, OPPO, BET365, Crypto.com, FedEx, Heineken, Just Eat Takeaway.com, Mastercard, PepsiCo, and PlayStation.

This collaboration coincides with an exciting period of transformation for the UEFA Champions League. The introduction of a new 36-team league format promises an expanded fixture list, translating to even more thrilling matches and heightened fan engagement.

As the Champions League embarks on this new era, Qatar Airways’ continued involvement as the official airline partner will undoubtedly play a vital role in ensuring the tournament’s continued success and global appeal.