Are you an older millennial feeling burnout and stuck in a rut in life? Well, what better way to shake things up than to go on adventure by traveling. They say life begins at 40, after all, and 42 was believed to be the “perfect age” to go on an adventure by more than one-third of Americans in a recent survey.
The July survey of 2,000 “general population Americans”—commissioned by Storyteller Overland and conducted by Talker Research—found that, on average, Americans are willing to travel 2,772 miles for a break, and Hawaii is the place most want to see. Just under one in five (18 percent) named the island state as the “adventurous destination” they’re planning to visit.
Hawaii was followed by California (16 percent), Florida (14 percent), Alaska (13 percent) and Colorado (11 percent).
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Other states in the top 10 ranking of adventurous destinations Americans want to explore were New York (10 percent), Arizona (9 percent), Georgia (7 percent), Texas (7 percent) and Nevada (7 percent).
Those craving an escape from the daily monotony of their lives are certainly not alone. The survey found that more than 60 percent say they’re in “desperate need of an adventure this year,” with 38 percent reporting anxiety, 35 percent experiencing fatigue and 30 percent feeling frustration.
Just over one-quarter of Americans (27 percent) feel they’re in a “routine rut,” while one in four feel their life is “a bit boring.” Respondents were found to fantasize about going on an adventure about four times a day, according to the survey.
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While those surveyed took less adventures with age, most Baby Boomers, Generation X members and millennials reported taking four to five trips a year.
So, what counts as an adventure for Americans? Nearly half (46 percent) described it as anything outside of their daily routine and an experience, while just under one-third (30 percent) said adventure entails whatever makes them appreciate life more.
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Travel is expected to hit “record highs” this year, with global tourism spending projected to reach $2 trillion, according to a December 2023 survey by Euromonitor International, a market research firm.
Air travel continues to see strong growth in the post-COVID-19 era, after grinding to a halt during the height of the outbreak.
Total passenger demand in June was found to be up 9.1 percent, compared with the same month in 2023, according to a July report by the International Air Transport Association (IATA).
“North American carriers saw a 6.6 percent year-on-year increase in demand,” the report said, and “capacity increased 8.6 percent year-on-year, and the load factor [the percentage of available seats an airline sells on its flights] was 88.7 percent, the highest among regions,” Willie Walsh, the IATA’s director general, said in the report.
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