The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company’s status firmly at the top of the golf ball world.

The company routinely touts that 70 percent of PGA Tour players choose to play their balls.

So after introducing the 25th anniversary edition of its premier ball on the PGA Tour last fall, Titleist is finally ready to pull the cover back on its retail version.

Here are four things to know about the new Titleist 2025 Pro V1 and Pro V1x golf balls.

1. Unintended consequences

When Titleist set out to create the next generation of the Pro V1, it didn’t want to mess too much with what was working. After all, how do you improve the ball which is already the widely most chosen ball on professional tours and top dawg in the retail space?

“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, Titleist VP of golf ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”

The golf ball R&D team’s performance goal, or “north star,” as Titleist calls it, for the new balls was to maintain driver spin and distance with both Pro V1 and Pro V1x, while increasing iron and wedge spin. In the case of Pro V1x, designers wanted to make it spinnier, but not as spinny as the 2021 Pro V1x. That was developed in part from feedback from PGA Tour players, who felt the ball wasn’t spinning quite enough.

But as the team started formulating new cores and prototyping — there were more than 100 prototypes — they realized the prototypes they settled on for the new Pro V1 and Pro V1x checked the boxes for increasing iron and wedge spin and maintaining low driver spin, but also found a speed boost.

The winning prototype used a new formula for the core that created a faster high gradient core. High gradient cores were an innovation Titleist first used in its Pro V1 Left Dot and Pro V1x Left Dash, which were originally Custom Performance Options (CPO) only available to Tour players before being brought to retail in different manners. That technology, which sees progressive layers of firmness in the core to decouple short and long game spin, came to the in-line 2023 Pro V1 and Pro V1x.

2. Faster with more control

With the new three-piece 2025 Pro V1, the result from the new high gradient core is more ball speed and more spin with the irons and wedges for more control around the greens. Thanks to a new spherically tiled 388 tetrahedral dimple design, the Pro V1 retains the same penetrating ball flight which the ball has been known for.

Meanwhile, the new four-piece 2025 Pro V1x has a new high-gradient dual core, which also delivers more speed and increases spin on approach shots. As all Titleist balls have different dimple designs, Pro V1x’s spherically tiled 348 tetrahedral dimple design helps the ball achieve a high flight, which is now more consistent.

Once again, the Pro V1 will be the softer-feeling option while Pro V1x will appeal to players who prefer a firmer ball.

Both balls feature a speed-amplifying high-flex casing layer in between the cover and the core to lower long-game spin, and a soft urethane cover for increased greenside spin.

3. Already Tour proven

Both versions of the new Pro V1 has already collected PGA Tour victories since seeding began at the Shriners Children’s Open last October. Twenty-three pros gamed the new ball the first week it was available.

Nico Echavarria started testing the prototype by chance before putting it into play and ultimately winning the Zozo Championship with the 2025 Pro V1x, and Maverick McNealy won the RSM Classic with the 2025 Pro V1. The new Pro V1x has also added two international victories.

As of the Tour’s season-opener at the Sentry, more than 50 players had already put the new balls into play.

4. Alignment options

Both the 2025 Pro V1 and Pro V1x will be available in white and High Optic Yellow, as has been the case in recent years. New this year, Titleist is offering a new Enhanced Alignment as an in-line customization option.

Enhanced Alignment extends the standard sidestamp by 65 percent and adds two additional lines to assist players lining up on the greens.

If players want even more alignment options — through custom order — Titleist offers more than 40 different alignment aid designs on the side of the ball opposite the side stamp (known as the fourth pole).

Price and availability

The new 2025 Pro V1 and Pro V1x golf balls will hit retail on Jan. 25, and will be available for $54.99/case.

The balls can also be personalized through Titleist.com or local golf shops.

Want to overhaul your bag for 2025? Find a fitting location near you at True Spec Golf.

“>