NCAA Vice President for Women’s Basketball Lynn Holzman joins ADU’s Tai M. Brown at the 2024 Women Leaders Convention in Baltimore to discuss the upward trajectory and momentum for women’s basketball. Holzman reflects on the “inflection point” that happened for the sport in 2021, prompting a gender equity report and spurring an influx of investment into women’s basketball. Holzman: “The NCAA was put in a position to lead the way in the sense of owning some of the gaps that existed, turning that into action around investment.” Holzman discusses the 2024 Division I Women’s Basketball Tournament, which set records for attendance, ticket sales, social media engagement and TV viewership, and several innovations around fan engagement and storytelling the NCAA has tapped into to ensure the moment becomes a movement.

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