This trend is spurred by a mix of economic hardships, widespread unemployment, and the ease of access to betting sites.

The proliferation of online gambling platforms has also made it easier than ever for youths to place bets.

With just a smartphone and an internet connection, they can participate in betting activities at any time.

This was highlighted in the FinAccess Household Survey, by the country’s National Bureau of Statistics.

“Gaming companies have continued to leverage mobile phones and mobile money to reach a broader audience through gambling, particularly sports betting,” the report states.

“In the 2024 Survey, 11.2 percent of respondents reported being actively involved in betting. Among them, 14.4 percent were in urban areas, while 8.9 percent were in rural areas.

The highest participation was seen among young males aged 26 to 35, with 15.2 percent, followed by those aged 18 to 25 at 14.3 percent,” it adds.

The report also highlighted how much is being spent on gambling, as some Kenyans have come to view gambling as a valid income source.

“Overall respondents spent Ksh 1,825 on betting. Urban residents spent an average of Ksh 2,125 on gambling, significantly higher than rural residents, who spent Ksh 1,481. In addition, Males spent more on average (Ksh 1,876) compared to females (Ksh 1,623),” as per the report.

According to 10.9 percent of respondents in 2024, gaming was a decent way to get money.

Of these, urban respondents’ perceptions were somewhat higher (11.9 percent) than those of rural respondents (10.1 percent).

The consensus was stronger among men (13.7 percent) than among women (8.2 percent).

However, the 18–25 age group had the greatest impression (13.4%), followed by the 26–35 age group (12.7%).