For years, the Dallas Cowboys rode their 1990s dynasty to dominate NFL media. Now, just as the New England Patriots took the baton of football dominance from Jerry Jones and Co., the Northeast’s favorite team is flooding the media as well.

It’s officially the Patriots era of NFL media.

While Fox game analyst Tom Brady and hustling content creator Bill Belichick understandably sucked up the most attention as media rookies, a look across the industry shows a whopping 11 analysts who hail from Foxborough. Two of Brady’s favorite targets, Julian Edelman and Rob Gronkowski, combined forces on a podcast and can be seen across Fox’s pregame coverage each Sunday morning. At the same time on ESPN, Randy Moss, and Tedy Bruschi ping around the league on Sunday NFL Countdown. To close out Sunday nights, Rodney Harrison and Devin McCourty recap the NFL weekend on NBC’s Football Night In America.

Add in journeyman linebacker Rob Ninkovich at ESPN, Jason McCourty at CBS, and Michael Lombardi on the digital side, and it’s impossible for fans to avoid the red, whit,e and blue when they watch NFL content in 2025.

The takeover started during The Roast of Tom Brady on Netflix last May and could last a decade-plus as Brady pledges to fulfill his contract at Fox. Even Belichick and Lombardi will maintain appearances on ESPN properties from Chapel Hill.

Beyond the fact that these 11 former Pats outnumber the eight Cowboys still in media, the change represents a tone shift as well. The Dallas dynasty was all about attitude and flash, from head coach Jimmy Johnson (now on Fox NFL Sunday) to quarterback Troy Aikman (now calling Monday Night Football). Given that Belichick and Brady squelched any charisma they may have had in favor of the monotony of hard work, the vibe of the Patriots media syndicate follows suit.

Unlike Irvin the “Playmaker” or Deion “Prime Time” Sanders, the Pats in media talk up culture, mental focus, and situational football. A close listen will make football fans smarter but probably a little more bored as well.

Yet Brady’s development at Fox shows that this point of view can go a long way opening fans’ eyes to the endless complexity of the sport. As just one example, Brady’s breakdown of Jalen Hurts in the NFC Championship game showed the value of each second as a play develops. Nothing kills Brady more than indecision, and that insight takes fans inside the moment before a playmaker takes over or prime time arrives.

Now looking at football from Boston rather than Dallas, fans are going to see the game differently. But the shift is bigger than that. The Cowboys, in fact, are third among NFL teams in media representation. Times have changed.

A couple of AFC Championship games for New York, a young hotshot GM in Philadelphia, and a firebrand punter from up in Indianapolis have changed up the whole NFL media. Awful Announcing did the math across every NFL studio show, podcast, broadcast booth, and radio show to determine which franchise’s media talent is coming from these days.

Here is the top 12:

1. New England Patriots (11): Tom Brady, Rob Gronkowski, Julian Edelman, Jason McCourty, Devin McCourty, Rodney Harrison, Tedy Bruschi, Randy Moss, Rob Ninkovich, Bill Belichick, Michael Lombardi

2. New York Jets (9): Rex Ryan, Bart Scott, Mark Sanchez, Willie Colon, Keyshawn Johnson, Jonathan Vilma, Mike Tannenbaum, Eric Mangini, Damien Woody

With Ryan on ESPN, Sanchez calling games for Fox, and Johnson hosting a show at FS1, there’s a solid Jets contingency in NFL media despite the team being bad basically forever.

Throw in a few executives in Tannenbaum and Mangini and a promising young game analyst in Vilma, and New York’s tentacles stretch pretty far.

3. Dallas Cowboys (8): Troy Aikman, Tony Romo, Marcus Spears, Jimmy Johnson, Jason Garrett, Daryl Johnston, Michael Irvin, Micah Parsons (active)

A few years back, we could have included Jason Witten and had a top game analyst on three networks.

Now, the list includes Parsons’ headline-making podcast and Spears rising the ranks at ESPN.

6. Green Bay Packers (6): Aaron Rodgers, Desmond Howard, James Jones, Greg Jennings, A.J. Hawk, Bucky Brooks

Because Rodgers is so divisive, there is a split among the longtime rulers of the NFC North between those who still are close with the revolutionary QB and those who are not.

And then there’s Howard and Brooks, journeymen who won the Super Bowl XXXI with Brett Favre.