This practical FAQ covers the trends reshaping fitness spaces, technology and member expectations
As a fitness professional, you’re navigating a quickly changing industry where technology, sustainability and wellness integration are transforming the way gyms operate and attract members. The “Gym of the Future” isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client and member needs.
This FAQ, based on ATN’s Gym of the Future report, dives into the key trends shaping tomorrow’s fitness matrix, from AI-driven personalization and hybrid training models to mental health support and sustainable practices. Arm yourself with the insights you need to future-proof your fitness business and continue delivering exceptional value to your clients.
1. What is the “Gym of the Future”?
The “Gym of the Future” represents a shift toward a more holistic, connected, and personalized approach to fitness. It embraces technological advancements like AI and wearable technology to personalize workout routines and track progress while incorporating wellness services like mental health support and recovery options. Sustainability is also a crucial aspect, with eco-friendly equipment and practices becoming increasingly important.
2. How are gyms using technology to personalize fitness experiences?
Gyms are integrating wearable technology, AI-driven platforms, and connected fitness equipment to tailor workouts to individual needs and preferences. Wearable devices track real-time data like heart rate and calorie burn, while AI platforms create custom routines that adjust based on performance, progress and even health conditions. Examples include Peloton’s adaptive classes and Ergatta’s rowing machine, which recalibrates workouts after each session.
3. How is the fitness industry addressing mental health?
Recognizing the connection between physical and mental well-being, the fitness industry is incorporating mental health support into its offerings. This includes dedicated spaces for meditation and mindfulness practices, classes like yoga and tai chi, and the integration of digital platforms with guided meditation sessions and AI-driven therapy tools.
4. What does ‘hybrid fitness’ mean?
Hybrid fitness blends in-person and digital fitness experiences, allowing individuals to work out at home, at the gym, or on the go. iFIT, for example, offers a robust platform with live and on-demand classes, virtual training sessions, and content focusing on mental health and fitness education, accessible through their connected fitness equipment or app.
5. How are gyms incorporating sustainability into their operations?
Sustainability is becoming integral to gym operations. Companies like SportsArt are developing energy-generating equipment, while others prioritize durable, long-lasting products to minimize waste. Gyms are also implementing eco-friendly practices like using recyclable materials, reducing energy consumption and adopting sustainable procurement policies.
6. How are financing solutions adapting to the evolving fitness landscape?
Companies like Broad Fit Financial are evolving their financing solutions to support the changing fitness industry. They are recognizing the increasing demand for wellness amenities, recovery options, and youth fitness programs, providing funding for both traditional and emerging modalities beyond standard gym equipment.
7. What can gym members of the future expect?
Gym members in the future can expect highly personalized, connected, and sustainable fitness experiences. They will have access to tailored workout plans based on real-time data, AI-driven coaching and on-demand and virtual fitness options. Sustainability will be paramount, with gyms adopting eco-friendly practices and offering equipment with reduced environmental impact.
8. How is the gym layout changing to accommodate new fitness trends?
The gym floor is moving away from rows of traditional machines towards more open spaces that allow for functional and movement-based training. This shift is driven by the rise of activities like HIIT, functional fitness and sports-specific training that require more dynamic and versatile workout areas.
Interested in learning more about the tactics others are using to stay a step ahead? Download the free report now.