When February nears, a menagerie of reds, pinks and whites abound in every retail store and Valentine’s Day ads fill your social feed. Though the holly and jolly Christmas season quite literally just passed, it’s now time to think about what you’ll be buying your S.O. this year.

The endless rotation of gift purchase after gift purchase can have you feeling burnt out and unsure of what a special gift even is anymore. Luckily, the Post Wanted team is here with a supreme list of the 50 best Valentine’s Day gifts to suit anyone on your list, be it a gift for your wife, husband, best friend or even yourself.

“In many ways, Valentine’s Day is still quite traditional,” Chris Beer, data journalist at GWI, exclusively shared with the New York Post. “Men are more likely to buy gifts, they spend more on their partners than women do and gifts like food and flowers remain popular. Men are also more likely to think the day is important than women are.”

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Beer pointed out that, based on emerging internal research trends, men spend twice as much on their partners ($256) compared to women ($128), with the most popular gifts for her being “the traditional ones you might expect — flowers, food, accessories and clothes,” he listed.

Ahead, find the bona fide assortment of the best Valentine’s Day gifts, broken down by category, recipient and price. These are the selections that we anticipate to be the most popular in 2025 based on our keen research and firsthand testing of top brands from Anthropologie and Adore Me to grace & stella and lululemon.

After reviewing hundreds of products each year and staying abuzz with all that’s new and cutting-edge, we’re confident that any of our picks say, I love you in a thoughtful way (that Cupid would approve of).

The BloomsyBox Splendid Red Roses are a timeless and elegant choice for expressing love on Valentine’s Day. With 18 long-stemmed, handpicked red roses, this bouquet symbolizes deep passion and affection, perfect for the special someone you’re shopping for.

Delivered fresh from sustainable farms, these roses arrive beautifully arranged and ready to impress. The luxury and quality of each bloom make a statement that words often can’t capture. Plus, BloomsyBox’s eco-friendly approach ensures your thoughtful gift supports both love and the planet.

Meet society’s latest obsession: BonBon Swedish Candy. Both delightful and playful, each offering contains sweet treats that anyone can enjoy. With a wide variety of flavors, from fruity to tangy, it’s perfect for indulging your loved one’s taste buds in a fun and unique way.

The vibrant, colorful packaging adds an extra touch of whimsy and charm to the gift as well. Whether shared or savored solo, these premium candies make for a memorable and thoughtful gesture. Not to mention, the brand’s high-quality ingredients and authentic Swedish origin elevate this gift to a truly special experience.

One of Post Wanted readers’ most-purchased items for their wives, the gorjana Parker Bracelet is a chic and versatile piece that makes an ideal Valentine’s Day gift for (1) the person with a refined sense of style or (2) the minimalist. Its delicate design, featuring a gold-plated chain and minimalist charm, adds a touch of elegance to any outfit.

Perfect for layering or wearing solo, this affordable fine jewelry bracelet can be easily incorporated into everyday wear or special occasions. The subtle, yet meaningful, style makes it a thoughtful reminder of love, especially with its adjustable fit to suit any wrist. Its timeless appeal ensures this bracelet will be cherished for years as well, all with a less-than-$75 price tag.

The Flint and Tinder The Cabin Flannel is the perfect Valentine’s Day gift for someone who loves comfort and style. Crafted from a soft, heavyweight cotton, it provides warmth and coziness, making it perfect for chilly nights spent together. Its classic plaid design is both timeless and versatile, easily pairing with jeans or lounging around the house.

What’s more, its quality craftsmanship and attention to detail ensure that this flannel will last for years, becoming a cherished favorite. Whether it’s for cozying up by the fire or enjoying outdoor adventures, this flannel makes a thoughtful and practical gift for your husband (or anyone, TBH) that shows you care.

The Prada 54MM Oversized Cat Eye Sunglasses are the ultimate luxury accessory for Valentine’s Day, combining style, sophistication and practicality in one chic package. Their bold cat-eye shape adds a touch of glamor while offering a flattering look for any face shape. Vacation-ready.

Made from high-quality materials, these designer sunglasses are not only fashionable but durable, ensuring they last for seasons to come. The timeless design and iconic Prada branding make them a statement piece that elevates any outfit, whether casual or formal. Rest assured, this gift idea receives our stamp of approval.

The Cole Haan Osborn Plain Toe Derby Dress Shoes are the perfect gift for your boyfriend this Valentine’s Day, combining timeless style with exceptional comfort. The pair is crafted from premium leather, offering a sleek and sophisticated look that can easily transition from office wear to evening outings.

Their lightweight construction, cushioned footbed and flexible sole make these dress shoes comfortable from day to night, which is ideal for your beau who values both fashion and function. Overall, they’re a versatile, handsome addition to his wardrobe that’s at a fair price point.

The Ghirardelli Valentine’s Basket is the perfect way to indulge your loved one with premium chocolate delights this Valentine’s Day. Filled with an assortment of Ghirardelli’s signature chocolates, including decadent squares, caramel-filled pieces and rich truffles, it’s a treat that’s sure to satisfy any sweet tooth. Together, the elegant packaging and thoughtful presentation make it feel like a truly special gift, with bonus points for extending to your long-distance lover.

Whether shared between two or savored solo, this basket brings a little extra joy to the day. Oh, and with Ghirardelli’s reputation for quality and luxurious flavors, this gift is a delicious way to spread the L-O-V-E.

The Wonderbly “How to Make a Name-tini” Cocktail Book is a fun and unique Valentine’s Day gift that adds a personal touch to any celebration. With a custom cocktail recipe for each name, it turns a typical drink-making experience into something special and memorable. This charming book combines creativity and personalization, allowing your loved one to enjoy their own signature cocktail crafted just for them.

Perfect for couples who enjoy mixing up drinks together, it offers a playful and interactive way to bond over beverages. Whether for a cozy night in or a fun party, this book turns cocktail-making into an unprecedented, enthralling experience that we can’t stop glossing over.

Post Wanted readers *love* the Uncommon Goods Create Your Own Reel Viewer, and it’s obvious as to why. This Valentine’s Day, the nostalgia of this manual-crank reel viewer makes displaying your fond memories even cooler than simply swiping on your Photos app. We’ve gifted it, we love it and it’s one we have to reel you into. Pun intended, obviously.

One of the best Valentine’s Day gifts we’ve received is the “I Wrote a Book About You” Fill-in-the-Blank Book, a keepsake we’ll treasure forever. It’s a budget-friendly, sentimental gift idea fit for anyone on your list and one that’ll instantly climb to being one of the best gifts you’ve ever given.

The Zadro TWB Towel Warmer is a luxurious and thoughtful Valentine’s Day gift that adds a spa-like experience to any home. With the ability to warm towels, blankets and even robes, it provides a cozy, indulgent way to unwind after a long day or a relaxing bath.

We love how its sleek, compact design fits seamlessly into any bathroom, making it both functional and stylish. The warmth it delivers offers a soothing touch that’s perfect for cold winter mornings or romantic evenings at home. Want to elevate your loved one’s self-care routine to a whole new level? Gift the Zadro towel warmer to show you care.

The Cozy Earth Bamboo Stretch-Knit Shorts are a perfect Valentine’s Day gift for anyone who values comfort and relaxation (aka, all of us). Made from soft, sustainable bamboo fabric that Oprah and the Post Wanted team can’t get enough of, they offer a luxurious, breathable feel that’s gentle on the skin and perfect for lounging or sleeping.

The stretchy, form-fitting design ensures a comfortable fit, while the eco-friendly material is both lightweight and moisture-wicking, making them ideal for all-day wear. They’re offered in elegant, neutral colors and can be easily paired with matching loungewear or worn on their own for a cozy night in.

For the recipient who isn’t all about smelling the roses, gift the Horti Propagation Kit instead. It’s a thoughtful and unique Valentine’s Day gift for anyone who loves plants and nurturing growth, providing all the essentials needed to propagate cuttings. It makes it easy to grow new plants and watch them thrive.

The chic, minimalist design of the kit adds a touch of style to any space, whether it’s a home office, kitchen or windowsill. It’s a gift that keeps on giving (and growing!), allowing your loved one to enjoy the satisfaction of growing their own greenery and creating a beautiful environment.

The Rolex Pre-Owned Stainless Steel Oyster Perpetual 26mm Vintage 2007 Watch is an exceptional Valentine’s Day gift that combines timeless elegance with enduring quality. Offered with a certificate of authenticity, it’s clad with the designer’s iconic and durable stainless steel construction.

The 26mm size is a versatile and classic fit, suitable for everyday wear or special occasions, and is sure to add a dose of refinement to any outfit. As a pre-owned watch, it carries a unique history and character, making it a one-of-a-kind gift that stands the test of time. Though a surefire investment, giving this Rolex watch as a gift not only shows your deep affection but offers a luxury piece that will be cherished for years to come.

The With Clarity Classic Round Diamond Four Prong Stud Earrings are a timeless and elegant Valentine’s Day gift that exudes sophistication. Hailing from a fine jewelry brand we trust, these earrings boast brilliant round diamonds set in secure four-prong settings, an allurement of sparkle and elegance. Their understated touch of luxury can be worn every day or for special occasions as well.

The simplicity of the design allows the diamonds to take center stage, symbolizing purity and everlasting love. They’re crafted with precision and quality and will be treasured for years to come.

The Armani Exchange AX2012S Sunglasses are both stylish and practical, marrying fashion and function. With their bold, modern design and high-quality materials, these sunglasses offer a sleek, statement-making look that complements any outfit. For less than $50, they’re a steal.

The durable frame and UV-protective lenses ensure that your loved one not only looks great but also stays protected from the sun’s harmful rays. The signature Armani Exchange logo adds a touch of luxury and sophistication which, in turn, elevates the overall style.

The Steve Madden Holly Black Boots are about to turn heads. Made from high-quality materials, these sleek black best boots for women offer a polished look that pairs effortlessly with both casual and dressier outfits. The sturdy block heel adds just the right amount of height while ensuring all-day comfort, making them perfect for both work and weekend wear.

If you’re on the prowl for a fairly priced gift hailing from a decades-loved designer, look no further.

A Cozymeal Cooking Class is a unique and memorable Valentine’s Day gift that turns a night into an unforgettable experience. Fit for the person who has *everything,* the company offers a variety of classes to choose from — in different locations as well — and instantly creates a fun date night for you and your partner.

With Cozymeal, you’ll explore new cuisines, learn cooking techniques and create delicious dishes together. The hands-on nature of the class fosters connection and teamwork, making it a fun and interactive way to bond. Better yet, expert chefs guide you through every step, ensuring that both of you have a rewarding and enjoyable experience, regardless of your skill level.

The Chanel Pre-Owned Medium Celtic Boy Bag is a luxurious and timeless Valentine’s Day gift that combines iconic style with lasting value. And yes, you can pick up Chanel for *way* less, thanks to The RealReal.

Its structured silhouette, paired with the signature Chanel quilting and bold Celtic-inspired design, makes it a statement piece that stands out in any wardrobe. This lightly pre-owned bag offers both elegance and durability, ensuring it remains a cherished accessory for years to come. The versatility of the medium size is great, too, as it allows it to transition seamlessly from day to night, making it perfect for any occasion.

Enter one of our favorite under-eye masks. The grace & stella Moisturizing Eye Masks (24-Count) is a thoughtful and rejuvenating Valentine’s Day gift that shows you care about your loved one’s self-care routine. Namely, these eye masks are designed to hydrate and refresh tired, puffy eyes, offering a spa-like experience at home.

What’s more, they’re infused with nourishing ingredients like hyaluronic acid and collagen, providing deep moisture, reduciing the appearance of dark circles and fine lines. With 24 pairs in each box, they’re perfect for multiple uses — and the pink color is rather on-brand for Valentine’s Day.

Our latest obsession, unlocked. For the Type-A gift recipient on your list, giving the Skylight Calendar is a no-brainer. Here, you can plan meals, make grocery lists, display photos and even sync your Google Calendar. With this model, you can prop it up on your dresser or coffee table with the included stand or mount it onto the wall like we did to display near the kitchen.

The Vuori Sunday Performance Track Pant 2.0 is made from a soft, moisture-wicking fabric, offeing all-day comfort, whether lounging at home or running errands. The sleek, modern design with a tapered fit gives them that sharp look that’s apt for the gym, as well as casual outings.

With an elastic waistband and four-way stretch, these joggers provide maximum mobility for workouts, yoga or outdoor activities. Giving these track pants as a gift means that they’ll wear them 24/7 — and won’t be sorry.

The lululemon Scuba Oversized Half-Zip Hoodie, whenever we recommend it, is well-received. If you’re a little tired of the brand’s leggings or don’t wish to spend $98 on a pair, this versatile hoodie is an alternative that we surely love.

It’s ideal for chilly mornings or lounging at home, with a half-zip design that allows for adjustable ventilation. Its oversized silhouette offers a chic, laid-back vibe that pairs effortlessly with any bottoms as well, and it’s offered in several colors to snatch up before Valentine’s Day.

We didn’t think we could love a yoga mat until we grabbed the Alo Warrior Yoga Mat and never looked back. Whenever we exercise a là Alo Moves, this nonslip mat always remains top quality and long-lasting. Whether given to the person who loves a morning or evening stretch, or is obsessed with yoga or pilates, we stand firm on the fact that the Alo Warrior Yoga Mat is one you shouldn’t skip.

The SMEG 50s Retro-Style Hand Mixer is a charming gift that blends retro with modernity. Its iconic 1950s-inspired design adds a pop of color and personality to any kitchen and it’s a kitchen tool we reach for on the regular.

Equipped with multiple speed settings and high-quality stainless steel attachments, this mixer ensures smooth, efficient mixing for everything from batters to whipped cream. The lightweight, ergonomic handle offers comfort and control, making baking or cooking a delightful experience. Plus, it takes up way less room than a stand mixer does.

The ATMO Home Atmosphäre Scented Candle is a perfect Valentine’s Day gift that sets a soothing and romantic ambiance for any occasion and one we burned through completely within one month. With its carefully curated blend of natural scents, it creates a calming atmosphere that encourages relaxation and intimacy in the best way possible.

The elegant, minimalist design of the candle makes it a beautiful addition to any space as well, making it a safe bet for any recipient, especially those always seeking the best candles. Surely, it adds a touch of luxury to any home. Bonus points for its high-quality, eco-friendly ingredients that allow it to burn cleanly and evenly.

Seductive and sexy, the Adore Me Callie Contour Bodysuit and Gloves exude Valentine’s Day confidence. The body-hugging contour design accentuates the curves while providing a smooth, flattering fit that enhances natural shape and comfort.

Made from soft, stretchy fabric, the bodysuit offers just the right balance of sensuality and support, making it a perfect piece from one of our favorite lingerie brands for a special evening or simply to make your loved one feel their very best. The addition of the matching gloves adds an extra touch of sophistication, too, elevating the overall look and making it feel like pure luxury.

Best Valentine’s Day Gift for the Traveler: BÉIS The Weekender

The BÉIS The Weekender is a fitting Valentine’s Day gift for someone who loves to travel in style, offering a chic, durable design that’s both functional and fashionable. This duffle bag boasts a spacious interior and thoughtful organizational pockets make it ideal for weekend getaways. In essence, it’s giving practicality with a touch of luxury.

Whether for a romantic trip or a solo adventure, this Shay Mitchell-founded carry-all will remind your loved one of your thoughtful gesture every time they hit the road. Oh, and we can’t forget the zip-around bottom shoe cradle.

The Breville Barista Touch Espresso Machine is a brew-tastic Valentine’s Day gift for anyone who loves coffee and appreciates coffeehouse quality. This mighty appliance offers café-style drinks at the touch of a button. Its intuitive touchscreen, built-in grinder and steam wand make it easy to create barista-quality lattes, cappuccinos and espresso drinks from the comfort of home (trust us, we love it).

Perfect for coffee enthusiasts, this espresso machine will elevate their daily routine hands-down.

The BaubleBar Custom Cord Bracelet is a meaningful and personalized Valentine’s Day gift, allowing you to choose custom colors and charms that reflect your loved one’s unique style. Great for your built-in bestie (or anyone on your list), its adorable design and adjustable fit make it a versatile accessory that can be worn every day. Plus, at less than $40, it’s a piece of cake to order on a budget.

We’re adding this to our carts, stat. The Minted Ace of Hearts Framed Photo is a sentimental Valentine’s Day gift that beautifully showcases a cherished memory, turning a special moment into a lasting keepsake. Its stylish, heart-themed design and high-quality frame add a touch of elegance and personalization to any room in the house. Whether it’s a photo from a memorable date or an unforgettable trip, this thoughtful gift will serve as a constant reminder of your love and connection.

The Artifact Uprising Layflat Photo Album is a perfect Valentine’s Day gift for someone who cherishes memories, allowing you to create a beautifully curated collection of photos that tell your unique story together. Its premium quality and flat lay design makes every photo is showcased in stunning detail, making it a timeless keepsake to treasure for years. Thoughtfully crafted and personal, this album provides a meaningful way to relive special moments and, uniquely, it doubles as a coffee table book.

Did someone say Valentine’s Day dinner? The Pat La Frieda “I Love You” 40-Ounce Engraved Dry-Aged USDA Prime Black Angus Beef Tomahawk Steak is a bold and indulgent Valentine’s Day gift for the meat lover in your life, offering a luxurious dining experience with a personal touch from the meat delivery services. This premium, dry-aged steak is hand-selected for its tenderness and rich flavor, making it the perfect centerpiece for a romantic, unforgettable meal.

If that wasn’t enough, the engraved “I Love You” message adds a thoughtful, unique element that transforms an already exceptional gift into a truly memorable gesture of love.

The BIGSPINACH Teethers Heart-Shape Silicone Baby Teether Toy is a gift from Cupid, made from soft, non-toxic silicone to provide relief for teething babies while being gentle on sensitive gums. Its heart-shaped design adds a cute, sentimental touch, making it a thoughtful and meaningful gift that parents will appreciate and babies will enjoy.

The Abercrombie Girls Button-Through Shorts Pajama Set is a cozy and stylish Valentine’s Day gift for young ones, offering a perfect blend of comfort and cuteness. Its soft, breathable fabric ensures a restful night’s sleep while the playful design, complete with buttons and festive heart detailing, adds a touch of charm.

Ideal for playing or bedtime, this set will make your little one feel extra special and loved, while also being a practical addition to their wardrobe.

The eberjey Kids Printed TENCEL Modal Unisex Long PJ Set is an ideal Valentine’s Day gift for little ones — any age, any gender — offering both comfort and style in a soft, sustainable fabric. Made from eco-friendly TENCEL modal, it’s gentle on sensitive skin, making it perfect for cozy nights of sleep or lounging.

With its charming print and relaxed fit, this thoughtful set combines practicality with a touch of sweetness, so your child feels loved and comfy all night long.

It’s not a Valentine’s Day gift guide without Godiva, and the brand’s Valentine’s Day Heart Assorted 14-Piece Chocolate Gift Box is a luxurious and indulgent gift that’s perfect for expressing love and appreciation. With a selection of decadent, expertly crafted chocolates in a heart-shaped box, it offers a delightful mix of flavors that will satisfy any sweet tooth.

The Craftsman V20 9-Tool Power Tool Combo Kit is a practical and thoughtful Valentine’s Day gift for someone who enjoys DIY projects or home improvement. With nine essential tools, including a drill, saw and sander, it provides everything needed to tackle a wide range of tasks with ease and precision.

Durable and versatile, this kit will not only enhance their productivity but also show your support for their passion and creativity.

The Our Place Always Pan 2.0 makes a perfect Valentine’s Day gift for someone who loves cooking, offering a stylish, versatile, and functional pan that simplifies meal prep. We reviewed it and love its nonstick surface, ergonomic design, and ability to replace multiple pieces of cookware.

It’s a must-have in any kitchen, whether your recipient is an aspiring chef or simply enjoys home-cooked meals. Plus, it’s offered in an array of fun colors.

The MYKA Totem 3D Bar Necklace is a meaningful Valentine’s Day gift for new moms, offering a personalized way to celebrate their unique journey into motherhood. Customizable with names, initials or meaningful dates, this necklace becomes a cherished keepsake that holds sentimental value.

Additionally, its elegant, timeless design makes it a beautiful addition to any outfit, allowing a new mom to carry her love and connection to her little one close to her heart.

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