TGL: What does the ‘T’ in the Tiger Woods, Rory McIlroy tech-infused golf league stand for?
PALM BEACH GARDENS — When Mike McCarley started thinking about an interactive, tech-infused, team golf league under the umbrella of TMRW Sports his first meeting was with Tiger Woods.
Without even knowing what it would stand for, McCarley knew it made sense to start calling the league by the acronym ‘TGL.’
Knowing the ‘G’ and ‘L’ stood for Golf League, then came the question: What is the ‘T’ in TGL?
“Tiger was first meeting I had with this,” said McCarley, who founded TGL along with Tiger Woods and Rory McIlroy. “So as you’re talking to people about it, it was, ‘Is this the Tiger league?’
“Then because of all the technology, technology was another T word. And then team was another T word.”
The Golf League was even thrown out there.
Eventually it was none of those.
For those who press McCarley, the ‘T’ in TGL stands for TMRW. TMRW Sports is the company founded by McCarley, Woods and McIlroy which is building modern approaches in sports, media and entertainment.
And TMRW Sports’ first project is TGL.
“We formed the company TMRW sports and … OK it makes sense let’s lean into TMRW,” McCarley said.
The league handed out a 27-page information guide Wednesday at its media day at SoFi Center in the Palm Beach State College campus and not one time will you find the words: TMRW Golf League.
The official name: TGL presented by SoFi.
The league, which includes six teams comprised of four PGA Tour players each, opens Jan. 7.
“You go through a bunch of different branding exercises with different agencies and at the end of it what you find is if you’re creating a sports league everyone uses the acronym anyway,” McCarley said. “So start with the acronym because that’s what it’s eventually going to be called once people start to realize what it is and how they refer to it.
“So we started with TGL.”
And eventually settled on TMRW Golf League … kind of.
Tom D’Angelo is a senior sports columnist and reporter for The Palm Beach Post. He can be reached at tdangelo@pbpost.com.
Related
Hunting lodge in South Dakota to add golf course, with…
The design team of Craig & Coyne has partnered with planning and construction firm Landscapes Unlimited to build a golf course at Lazy J Grand Lodge in Idea
Brooks Koepka’s former agent believes this PLATFORM can close golf’s…
Platform Golf exists to transform indoor golf as we know it. Platform Golf is reimagining golf’s digital learning
US hope for another golf star in the making as…
Sign up to our free sport newsletter for all the latest news on everything from cycling to boxingSign up to our free sport email for all the latest newsSign up
