Telemundo is shaking up the leadership at its sports division, Telemundo Deportes.

The Spanish-language media company, owned by NBCUniversal, says that Joaquin Duro will become executive VP of the division, reporting to Telemundo Enterprises chairman Luis Fernandez.

Duro succeeds Eli Velazquez, who will depart the company at the end of the month.

In his new role Duro will oversee all Telemundo Deportes programming, including acquisitions and live event production. Telemundo’s sports rights include the FIFA World Cup, the Olympics, the NFL, and global soccer.

“Joaquin has been a pioneer in the growth and development of digital sports content in Hispanic media for over two decades,” said Fernandez in a statement. “He is the right person to lead our sports division at a time when sports content is key to our future multiplatform growth. With Joaquin’s extensive expertise and leadership, we are strengthening our sports business for the future as Hispanic audiences increasingly evolve their media consumption habits across linear and streaming.”

Duro was most recently senior VP of AVOD Streaming and Digital for Telemundo Enterprises, and previously worked at Univision.

“I am thrilled to have the privilege to lead such a great team of professionals at Telemundo Deportes,” added Duro. “They have consistently delivered world-class sports content to Latinos for years. I look forward to working with the team to build on this great body of work and position us for the future, as we continue to produce and distribute the biggest sporting events in the world to millions of fans across linear and streaming.”