NEW DELHI: Indian IT and consulting firm Tech Mahindra said on Monday that it has won a licensing agreement with Cricket Wireless for the latter’s point-of-sale (POS) system, Aktivate, for telecom operators.

US-headquartered Cricket Wireless is a prepaid wireless services provider, wholly-owned by AT&T, and offers affordable, no-annual-contract mobile services in America powered by AT&T’s 5G network.

Tech Mahindra said in a statement that the agreement marks the first time that Cricket Wireless has licensed its Intellectual Property (IP) to a third party.

The implementation of this agreement will begin immediately, with Tech Mahindra integrating Aktivate into its suite of telecom solutions. The company will now offer the solution to telcos in markets where Cricket Wireless does not currently operate.

The companies, however, did not disclose financial details.

Aktivate is used at more than 4,000 Cricket retail outlets, enabling store agents to assist customers quickly. Additionally, the solution incorporates generative artificial intelligence (GenAI) into the interface to assist agents with any questions they have while serving customers.

“The strategic licensing agreement with AT&T to integrate Aktivate will enhance our existing portfolio, providing user-friendly GenAI-driven POS systems that increase sales, reduce training time, and improve customer satisfaction,” said Manish Mangal, chief technology officer, telecom & global business head, network services, Tech Mahindra.

“Having worked with Tech Mahindra throughout Aktivate’s development journey, I believe this agreement will generate significant value for both organizations. Tech Mahindra’s technical expertise and industry knowledge make them a strong collaborator to expand Aktivate’s reach to new markets,” said Matt Haymons, chief information officer at Cricket Wireless.

“By working closely with trusted third parties like Tech Mahindra, we can maximise the return on our development efforts while helping advance the broader telecommunications industry,” said Scott Frank, vice-president of IP sales at AT&T.

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