Six-in-10 (59%) consumers ranked price and discounts as the greatest influence on their shopping decisions.

Price and discounts are the largest factor for online holiday shoppers this season, but sustainability and a smooth technological experience are also playing key roles.

Product experience company Akeneo’s latest survey reveals that 93% of respondents plan to shop both online and in-store for gifts this season, with 73% reporting that they will do at least half of their shopping online. Six-in-10 (59%) consumers ranked price and discounts as the greatest influence on their shopping decisions. In second place was quality for every generation, and in third place was sustainability.

Akeneo found that 40% of respondents said they would purchase less compared to previous years due to current inflation and interest rates. Despite an overwhelming 81% of consumers reporting that they plan to spend less or the same on holiday shopping as last year, Akeneo’s survey found that nearly six-in-10 (59%) millennials are more likely to pay a premium for sustainable products than any other generation, and half (50%) of U.S. consumers overall are willing to pay at least a small premium to ensure products are ethically sourced.

[READ MORE: Survey: Shipping costs, on-time deliveries critical for holiday shoppers]