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Visit Qatar has launched its new global campaign – ‘Surprise Yourself’ – to attract six million tourists each year and establish it as one of the world’s best tourist destinations.

The ‘Surprise Yourself’ campaign encourages travelers to discover the hidden gems and unique experiences that Qatar has available. It shows the country’s blend of modernity and tradition, inviting visitors to immerse themselves in everything from its world-class luxury and adventure to its rich cultural heritage.

Aimed at families, couples, and groups of friends, the campaign highlights Qatar’s ability to cater to all kinds of travelers, offering a variety of meaningful, one-of-a-kind experiences. Whether it’s exploring the stunning desert landscapes, indulging in high-end shopping, or soaking up the vibrant arts and culinary scene, Qatar promises to deliver unforgettable memories for all visitors.

While Qatar excels in providing unforgettable experiences for tourists seeking adventure, relaxation, or immersion in local traditions, the country remains firmly aligned with its cultural and religious values.

Since Qatar is an Islamic country, gambling is highly frowned-upon there. For this reason, casinos, a favorite draw for many tourists around the globe, are notably absent from Qatar’s entertainment landscape.

When you travel abroad but find it difficult to find a casino, exploring some of the best casino games available online can keep you entertained. These games can provide a fun, social environment for those who enjoy testing their skills and strategy, offering much of the same adrenaline rush as traditional gambling.

Other than gambling restrictions, Qatar has a lot to offer to international tourists. The ‘Surprise Yourself’ campaign is crafted to distinguish the most premium tourism offerings of the gulf nation.

There is the tropical attraction of Banana Island, where palm-fringed beaches meet turquoise waters. Or, you might get lost in the busy vibes of Souq Waqif, a vibrant market where the scents of spices and the sounds of local traders create an unforgettable atmosphere. In both cases, Qatar’s rich tapestry of experiences is on full display.

From the adrenaline rush of racing across the vast desert dunes or the serene escape found in luxury resorts, Qatar is a beautiful package of both relaxation and thrills.

Beyond its impressive physical attractions, the campaign underscores Qatar’s warmth, safety, and inclusivity, catering to travelers from all walks of life. Families can enjoy a variety of kid-friendly activities and couples can seek romantic getaways in world-class hotels. Planning a tour with your friends?

Explore the adventurous side of Qatar with activities like water sports or cultural tours. This broad appeal positions Qatar as a versatile destination with something for everyone.

At the heart of the campaign lies the theme and brand platform, ‘Moments That Stay with You’, a poignant reminder that visits to Qatar create emotional connections and cherished memories.

Whether it’s watching a stunning desert sunset, sharing a meal in one of Doha’s finest restaurants, or enjoying the country’s rich heritage, every experience in Qatar is designed to linger. You will be reminiscing about your days in Qatar long after you return from the trip.

These moments are more than just snapshots; they are immersive experiences that touch the heart and leave lasting impressions on visitors, fostering a deep emotional bond with the destination.

The campaign’s modern rendition of Bobby Hebb’s timeless classic ‘Sunny’ serves as a vibrant soundtrack, evoking positivity and warmth, perfectly aligning with Qatar’s sunny allure. This upbeat version of the song is designed to resonate emotionally with audiences, creating an inviting and memorable atmosphere that reflects the campaign’s message of discovery and surprise.

Qatar is gearing up for an electrifying winter season packed with international sports and cultural celebrations.

Headlining the events is the eagerly awaited return of Formula One, complemented by the lively activities at Sealine Desert and concerts featuring top regional and international artists. Returning favorites like the Doha Jewelry and Watches Exhibition and the Qatar International Food Festival are sure to captivate both locals and visitors alike.