PETERSBURG, Fla. — Hybrid shopping has become the primary way consumers buy furniture, with online-only shopping on the rise and in-store-only purchases declining, according a new study from 3D Cloud.

Conducted by 3D Cloud in partnership with Provoke Insights, the 2025 3D Cloud Furniture Shopping Trends Study found that 45% of shoppers use both online and in-store channels, highlighting the need for retailers to offer a seamless omnichannel experience. Online-only shopping grew by 26%, particularly among female shoppers, while traditional in-store-only shopping declined.

“The shift in shopping behaviors underscores the growing reliance on digital experiences,” said Carly Fink, president and head of research at Provoke Insights. “Consumers want the best of both worlds: the convenience of online shopping and the tactile confidence of in-store visits.”

Other key findings from the study include:

• 62% of Millennials shop both online and in-store.
• 46% of shoppers visit websites first before purchasing in-store.
• 58% want better visualization tools when shopping in person.
• 86% are satisfied with either traditional photos or 3D images, as long as they accurately represent the product.

The study also highlights increasing interest in AI-driven tools for furniture visualization and decision-making. However, retailers continue to face challenges in implementing AI solutions that provide tangible benefits.

“The future of furniture shopping is dynamic, immersive, and full of opportunity,” said Beck Besecker, CEO and co-founder of 3D Cloud. “Retailers who embrace a hybrid model and invest in intuitive technology will be the ones who win.”

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