There were a number of significant beneficiaries when Bryson DeChambeau won the 2024 U.S. Open in June at Pinehurst No. 2. Most notably, the winner himself took home $4.3 million, while his victory was another proud feather in the cap for LIV Golf, which continues to draw varied reactions from those in and around golf.

Not only did DeChambeau and LIV reap the rewards from the 31-year-old’s dramatic finish over Rory McIlroy, but Stitch Golf saw significant upticks in site traffic, revenue and social media engagement as their brand ambassador hoisted the U.S. Open trophy for the second time in his career.

Add in DeChambeau’s seven top-10 finishes out of 13 LIV events this season, his Crushers GC team finishing atop the regular-season standings with three team wins and DeChambeau’s dominance on golf YouTube, it’s been a banner year for the brand that began in 2012 by making vintage motorsports-inspired headcovers.

“I would be sitting here being completely dishonest if I didn’t say that this hasn’t been a fantastic year of exposure for Stitch,” Stitch Golf CEO Brad King said. “It has. A key contributor to that has been Bryson DeChambeau, and the Crushers.”

DeChambeau’s win resulted in a 60% increase in site traffic and a 200% increase in social media engagement for Stitch, which recorded one of its top-10 revenue days of the year the Sunday he won the U.S. Open.

While witnessing a welcomed boost in awareness, engagement and revenue as a result of DeChambeau’s performance at Pinehurst, Stitch has continued to benefit from their star man’s performances on the course and social media.

With a lighter tournament and travel schedule since joining LIV on a 4.5-year contract worth a reported $125 million in June 2022, DeChambeau has taken advantage of his free time by building his brand on YouTube.

Showcasing his personality as much as his golf abilities, DeChambeau has amassed 1.52 million followers on the platform—recently surpassing the PGA Tour’s 1.49 million—through his Random Club Challenges and Break 50 series. His Break 50 episode with former President Donald Trump has garnered 12 million views.

“I always knew there was an audience for it,” DeChambeau told GOLF.com in August. “Look at Dude Perfect and the success they have had. I just slapped myself on the head and said that’s what I need to do. That’s what the kids are watching these days, and that’s how you interact with them.”

As DeChambeau continues to build his brand, so has Stitch. In the midst of a multi-year strategic plan implemented in May 2017, the brand is focused on engaging avid golfers via direct to consumer online as well as growing its green-grass presence to the top 3,000 golf clubs in the U.S. With approximately 25% of those clubs conquered so far, Stitch instituted a high-density sales model by beefing up its sales reps on the ground.

To complement that, the brand launched into the United Kingdom this year with its sights set on the top 90 clubs across the pond.

“We’re executing a plan we started a little over seven years ago,” King said. “We’re sticking to that plan and it’s working. … We’re focused on (avid golfers) right now but as we mature and grow as a company, obviously we will expand and try to capture more of that audience.”

Entering the market with headcovers and golf bags, Stitch expanded into travel gear with its Ultimate Garment Bag, which is the brand’s No. 1-selling item. From there, customers requested they get into apparel, which they did as well.

King said Stitch boasts a “nice balanced mix” from its three product categories with apparel comprising 40% of the business, while travel and golf bags/headcovers at 30% apiece.

Sponsoring players across all of the major tours, Stitch can even be found supporting players it doesn’t have a direct relationship with, including 2024 FedExCup champion and world No. 1 Scottie Scheffler, who utilizes the brand’s align stick cover.

“We wanted to come into this market and the entry point was to disrupt the golf bag space,” King said. “And we’ve done that.

“We’re pretty excited about what’s going on with the brand.”