Shein is hosting a seasonal livestream sale on Sunday, Sept. 22.

The Chinese-founded, Singapore-based global online fast-fashion giant will launch a 90-minute livestream, “Shein Live: Front Row,” hosted by influencers Renee Ariel and Julissa Bermudez, at noon PT on Sunday, Sept. 22. The livestream will be streamed across the Shein Facebook, X, YouTube and Instagram accounts, as well as via the Shein app.

The livestream will feature six real-life Shein customers modeling on the runway for the first time across five collections: Winter Edge, Effortlessly Casual, Keep Cool, Cozy Chic, and Modern Elegance. 

Customers can share outfits they purchase during the event on social media by tagging @sheinofficial and @shein_us and using the hashtag #SHEINtrendy and #SHEINfw24.

Shein – a primer

Headquartered in Singapore, Shein offers Shein-branded, affordable apparel and accessories from a global network of vendors. The company, which filed for an initial public offering (IPO) in the U.S. stock market with the Securities & Exchange Commission (SEC) in late 2023, is reportedly also trying to join the National Retail Federation in an attempt to boost its chances of receiving SEC approval. 

However, Shein has been publicly accused of unfair labor practices and having connections to the communist Chinese government, and in the past year, Shein and fellow leading Chinese shopping app Temu have filed lawsuits against each other alleging unfair trade practices.

The Biden-Harris administration is targeting Shein and Temu with a new executive action that makes shipments worth less than $800 from China (representing the majority of Shein imports) no longer eligible for a special U.S. customs exemption.

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