Steve Jobs — image credit: Apple

On what would have been his 70th birthday, the late Steve Jobs has been remembered by the archive that bears his name.

Steve Jobs died in 2011 aged 56, but he is remembered annually by Apple CEO Tim Cook, and most recently also by the Steve Jobs Archive. Founded in 2022 by Cook, Laurene Powell Jobs, and Jony Ive, the archive has marked Jobs’s 70th birthday with a short video of an internal Apple meeting.

It’s October 23, 2007, and the Steve Jobs Archive says that it is the origin of its repeated phrase about how important it is to “make something wonderful.” Jobs is asked in the meeting about how Apple will keep its culture as it starts what would become enormous growth.

“[One] of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there,” said Jobs. “And you never meet the people, you never shake their hands, you never hear their story or tell yours, but somehow, in the act of making something with a great deal of care and love, something is transmitted there.”

That 2007 meeting took place after the iPhone had come out and was proving to be a huge success. It was also after Apple had dropped the word “Computer” from its name, and was on its way to becoming the consumer digital company it is today.

The last product Jobs worked on was Apple Park, which was completed six years after his death. In 2019, Tim Cook wrote about how Jobs’s legacy lived on in Apple Park.