BOWLING GREEN, Ky. (WBKO) – The Kentucky Council on Problem Gambling say they have noticed a significant rise in gambling helpline calls in 2024.

Before sports gambling was introduced in Kentucky last year, KYCPG reported a large volume in helpline contacts and services provided, but 2024 saw a substantial increase, according to a release.

“Certainly the calls, texts and chats with the helpline increased significantly, starting in October 2023 after sports gambling started in the state,” KYCPG Executive Director Michael Stone said.

The report also attributed the rise to a higher volume of ads containing responsible gambling and problem gambling messaging, the release said.

“This is the largest problem gambling awareness campaign ever,” Stone said. “It may be the problem, and addicted gamblers seeing those messages are considering their gambling behavior may be out of control and are seeking help, or at least asking whether their gambling may be problematic.”

According to the 2024 hotline statistics, men are calling more frequently than women, with a three-to-one ratio.

KYCPG said financial struggles and suicide thoughts are the prevalent reasons behind the calls.

For more information on problem gambling awareness and self-assessment, click here.

More information about KYCPG and problem gambling is available here.

Copyright 2025 WBKO. All rights reserved.