Many shopping platforms are introducing special Seollal promotions ahead of the upcoming Lunar New Year holiday, curating the best gifts for loved ones.

Musinsa, one of the largest online fashion platforms in the country, has announced a major discount event running through Jan. 30. The Musinsa 2025 Seollal Big Sale will feature over 3,000 brands, offering discounts of up to 80 percent on approximately 280,000 items across various categories, including fashion, accessories, beauty and children’s products.

The “cart deals” section will feature popular items that customers have frequently added to their shopping carts this winter. These products will be on special offer in five rounds of discounts.

Major fashion brands available at discounted prices include National Geographic, Dope Jason, Rockfish Weatherwear, Sculptor and Puma. Additionally, for products recommended as “Seollal gift suggestions,” customers will benefit from special payment terms in addition to the discounts.

Coupons for beauty products will also be available for cosmetics and home care devices.

Shoppers spending over 200,000 won ($137.07) during the sale will receive a 10,000 won discount coupon, and some lucky customers will get another coupon for 80 percent off.

S.I. Village, Shinsegae International’s online platform, is holding a Seollal gift event through Jan. 19, featuring expert-curated gifts, categorized by price, category, recipient and personal preferences.

For instance, cosmetics developers have chosen Davines’ The Contemplative OI Milk Kit and Swiss Perfection’s Perfect Lift Cream as gifts for mothers.

Meanwhile, fashion designers have recommended a J. Lindeberg golf bag and an Armani Exchange cardigan for fathers.

The platform also offers a convenient “Mobile Gifting” feature enabling users to send gifts easily by entering the recipient’s mobile phone number.

Customers can also enjoy additional benefits such as a coupon for 10 percent off their whole order and a 5 percent double coupon.

Luxury goods platform Must-it is also hosting a Seollal gift event until Jan. 30. The event offers luxury items from global brands such as Louis Vuitton, Bottega Veneta, Gucci and Lemaire at discounts of up to 80 percent.

To help customers select the perfect gifts, Must-it will offer curated options by gender and age and gifts for couples. The event will also feature products that can be gift-wrapped for free.

Special promotions during the event include the chance to use multiple coupons at the same time for six hours starting at 6 p.m. and flash sales every 48 hours. The event also features discounts on bestselling brands, providing an opportunity to purchase luxury items for less.